REDEFINING SPACE WITH THE GENESIS GV90’S LUXURY HOME THEATER
What if your vehicle could become a private luxury theater? That idea sparked the development of the pop-up OLED Cinematic Display introduced on the Genesis GV90. More than a display, it was conceived as a technology that could transform the in-cabin experience.
The Genesis GV90 is the first Genesis model to feature Pleos Connect, Hyundai Motor Group‘s next-generation infotainment platform. Developed specifically for the GV90, it works in combination with the pop-up OLED Cinematic Display to create a more natural connection between the vehicle and its occupants, delivering a digital experience designed for both driving and relaxation.
Whether driving or parked, the Cinematic Display is designed to provide different experiences depending on the situation. While driving, its wide-format screen displays vehicle information, navigation and media content. A 25-inch head-up display (HUD) simultaneously projects key driving information, including speed, navigation guidance and ADAS status, within the driver’s field of view. Users can also interact with the onboard AI agent, Gleo AI, to control vehicle functions, search for information and perform various tasks through natural voice commands.
One of the defining features of the GV90 is the combination of its Cinematic Display and Pleos Connect, introducing a new level of display flexibility not available in previous versions of the platform. To bring this experience to life, both the hardware and software were developed specifically for the GV90. While driving, the Cinematic Display functions as a wide 23.6-inch display. When the vehicle is parked, pressing the extension button on the center fascia raises the display by 90 millimeters, revealing the full 24.6-inch screen. Measuring 584.1 millimeters wide and 219 millimeters high, the expanded display increases the total viewing area by approximately 1.7 times and features a resolution of 3840 x 1440. An accompanying animation further enhances the sense of immersion as the display expands.
The larger display is designed to enhance content immersion and support a wider range of use cases. To better understand the thinking behind its development, we spoke with the engineers responsible for the GV90’s infotainment system — Senior Research Engineer Inho Yoon from the Infotainment Platform Development Team, Senior Research Engineer Jongkyo Ahn of the Infotainment Device Engineering Team, and Senior Research Engineers Mina Lee and Sooyul Bae with the Infotainment UX Development Team who developed Pleos Connect — shared their perspective.
Bringing the Home Theater Experience Onboard
Senior Research Engineer Inho Yoon of the Infotainment Platform Development Team helped define the development concept and key specifications for the GV90’s Pleos Connect system. Yoon explained that the project began with a recognition that today’s vehicles are no longer just a means of transportation, but spaces for a broader range of experiences.
“Cars today serve a variety of purposes beyond transportation. Electric vehicles, in particular, can continue to power a range of features even while parked, creating opportunities for new experiences. With the Cinematic Display and Pleos Connect, our goal was to create a home theater-like experience inside the vehicle. When the display is extended, it switches to Media Home mode, allowing users to enjoy streaming services and live channels* much like they would on a smart TV at home.”
The Cinematic Display’s pop-up function plays a key role in transforming the vehicle cabin into a living space. When the vehicle is parked and the extension button is pressed, the display rises and switches to Media Home mode, creating an experience similar to a smart TV. These physical and visual changes reinforce the feeling that the cabin has transitioned from a space for travel to one designed for relaxation and entertainment.
Bringing new hardware and features into a vehicle is a complex process. To ensure customer safety and a high-quality user experience, engineers must consider every potential variable, including how new and existing components interact with one another. Senior Research Engineer Jongkyo Ahn of the Infotainment Device Engineering Team led the development of the Cinematic Display, refining its pop-up functionality through repeated design and testing. “We focused on ensuring the performance and quality of the pop-up mechanism from the early stages of development,” he said.
“Adding a pop-up function to the display requires additional components, including a motor, gears and guide rails. The added weight raised concerns about vibration during driving if conventional mounting methods were used. That led us to explore a different mounting approach. We minimized vibration by mounting the display directly to the cowl crossbar, a structural component that helps prevent the chassis from flexing and twisting. We also worked closely with teams responsible for interior design and packaging to address potential component interference caused by the movement of the display and to finalize the design.”