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Reebok’s “Shaq Attaq” Celebrates 30 Years, Available September 23

As Reebok continues to highlight its vast basketball archive through the likes of Allen Iverson’s Question and Answer lines, the disruptive Hurrikaze and Hurrikaze II, Dee Brown’s Pump Omni Zone II, and more, today the global sportswear brand has confirmed a September 23 return for Shaquille O’Neal’s coveted “Shaq Attaq” ($170/GX3881) sneaker, 30 years after its initial release.

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Issued in ’92 for the larger-than-life rookie star, “Shaq Attaq” – created by former Reebok designer Judy Close – became Shaq’s first signature shoe. Combining new “Shaq” branding elements with innovative Reebok technologies like a custom-fit Pump bladder and carbon fiber footplate, the design put on display Reebok’s disruptive approach to performance footwear. Most importantly, the shoe provided Shaq with best-in-class comfort and stability on court as he tore down countless rims, backboards, and records.

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On its 30th birthday, the shoe returns in near-1992 form, offering premium OG features including the combined Pump-lace closure, carbon fiber footplate, midsole-integrated crosscheck and side stripe, anodized synthetic collar, and Shaq ‘Dunkman’ branding at the tongue-back and heel.

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