Rising New Orleans rapper Rob49 is back with an explosive new single, “Product of the Trenches”, out now via Rebel Music/Geffen Records. The Schife & Looisey-produced song puts the young MC’s high-energy flow front and center, as his gravelly voice speeds and drifts alongside their propulsive production. “Product of the Trenches” is available now at all digital retailers.
On “Product of the Trenches,” Rob49 plants his foot on the gas in this ride down memory lane, racing relentless percussion with his own rapid flow. “Yeah I’m humble but I’m litty,” he raps,
“I was trying to tell them I was the greatest, they ain’t see it in me.” With its raw lyricism, growling delivery, and a menacing beat that could bust car speakers, “Product of the Trenches” is the sound of Rob49 surveying his now-conquered kingdom.
The track comes after Rob49 repped his hometown—and his home team—in a promo video for the NFL’s New Orleans Saints. In addition to narrating the pre-season hype clip, Rob49 also soundtracks the video with his braggadocious track “Undefeated.”Additionally, the 23-year-old recently shared “Houston Girls,” collaborated with Real Boston Richey (“Yes, You Did”) and Kevin Gates (“Hustler’s Anthem V2”), and toured with Jacksonville native Nardo Wick.
Born in New Orleans, Rob49 grew up between projects in the city’s 4th and 9th Wards—hence the “4” and “9” in his rap name—and embodies its ferocious spirit, packing his songs with intensity and grit. He records and releases music at a similarly impressive pace, with April’s Welcome to Vulture Island becoming his fourth full-length project in under 24 months.
Publications like XXL, DJ Booth, and The Source have praised Rob49 for shrewdly updating his hometown’s signature sound. In just a short time, he has forged relationships with some of hip-hop’s most respected figures. Welcome to Vulture Island includes collaborations with Icewear Vezzo, Babyface Ray, Doe Boy, Landstrip Chip, and Lil Baby—to say nothing of the project being introduced by legendary Cash Money Records founder Birdman.
With all these co-signs and hot tracks like “Product of the Trenches,” Rob49 is determined to make his own lane in Louisiana rap.