ROLLING LOUD ANNOUNCES “RL WEEK” IN ORLANDO, MAY 4–11 & INTRODUCES THE “THRILL PASS” TICKET ADD-ON

Rolling Loud, the World’s Largest Hip-Hop Festival, attracting hundreds of thousands of fans annually across its global editions, announces RL Week – a citywide cultural takeover in Orlando, FL, from May 4-11. Leading into the festival’s debut at Camping World Stadium, May 8-10 – headlined by Playboi Carti, YoungBoy Never Broke Again, and Don Toliver – RL Week expands beyond the festival grounds, transforming the city into a multi-day destination experience blending music, fashion, food, sports, nightlife, and world-class entertainment.

RL Week kicks off with Pre-Roll parties across Orlando from May 4-11, featuring artist appearances and performances at staple venues, including Knights Library, Wall Street, and Say Les. Throughout the week, fans can expect exclusive merch collaborations and retail activations, with Trophy Room – the Orlando retail destination owned by Marcus Jordan – serving as the official retail hub for RL Week. The energy continues each night of Rolling Loud 2026 with official afterparties Friday through Sunday, carrying the festival’s momentum into Orlando’s nightlife scene. Additional programming, ticketing details, and artists will be announced in the coming weeks as the full RL Week schedule is unveiled.

For the ultimate RL Week experience, Rolling Loud introduces the new “Thrill Pass,” a $99 ticket add-on offering access to Universal Orlando Resort, where fans will receive after 2PM admission to either Universal Islands of Adventure OR Universal Studios Florida on one day between May 6 and May 13 (not valid at Universal Epic Universe). Thrill Pass holders will also receive a $25 credit to shop at Trophy Room x Rolling Loud pop-up shops. The Thrill Pass allows fans to extend their experience in Orlando and reflects Rolling Loud’s continued focus on turning the festival into a true destination experience.

“Rolling Loud has always been bigger than the stage,” said Matt Zingler, Co-Founder & CEO of Rolling Loud. “RL Week turns Orlando into the epicenter of music, fashion, and community, creating an experience that stretches far beyond the festival grounds.”

RL Week will also host the Rolling Loud Golf Invitational, bringing together artists, athletes, and cultural leaders for a daytime tournament that blends music, sports, and philanthropy in support of local community initiatives. Building on Rolling Loud’s history of using the event to raise funds for organizations ranging from HBCU golf programs to disaster relief efforts, the invitational continues the brand’s commitment to giving back in every city it activates. More information to follow.

With exclusive fashion drops, community initiatives, nightlife programming, and  the opportunity to access Universal Orlando’s theme parks, RL Week underscores Rolling Loud’s evolution into a full-scale cultural platform.

Rolling Loud 2026 marks the festival’s debut in the city and serves as Rolling Loud’s only U.S. edition in 2026. Opening a new chapter for the brand, the expansion brings Rolling Loud’s iconic festival experience to one of the country’s fastest-growing festival markets.

As Rolling Loud continues to expand its U.S. footprint, this year’s lineup highlights a new wave of global talent, underscoring hip-hop’s growing influence in the UK with artists such as EsDeeKid, Fakemink, and Nettspend. More than 75 artists will perform across the three-day festival, spanning both hip-hop’s biggest stars and rising voices shaping the genre’s future.