Rubi Rose Returns With New Single & Video “Hood B*tch Aesthetic”

Rubi Rose (Mogul Vision/Interscope Records) remerges on the rap scene with edgier bars, fiery sex appeal, and bulletproof swagger, as proven by her newest video, “Hood B*tch Aesthetic.” The vivacious dynamo takes viewers to Broward, Florida, where she struts through a local bodega in her shiny gold grill. For “HBA,” she tackles the classic “Oh I Think Dey Like Me,” which receives a modern-day flip and becomes a smooth soundscape for Rubi to pounce on. “Hood bitch my aesthetic// don’t like it, then express it,” she forewarns on the hook. 

Since the success of her viral hit 2019 “Big Mouth,” Rubi has erupted with her volcanic lyrics and oozing charisma. A first-generation Eritrean rapper, Rubi’s unapologetic flair resides on songs like “He In His Feelings,” “I Like” and “Wifey.” Her buzzy presence caught the eye of Cardi B, who featured her in the video of her Hot 100 No. 1 song “WAP” in 2020 with Megan Thee Stallion. The co-sign wouldn’t be the first for Rubi, who has become popular on the rap circuit scene, notching collaborations with Wiz Khalifa, Latto, Flo Milli, and more. 

Rubi’s rising status earned her a coveted slot as an XXL Freshman in 2021, where she was featured alongside her fellow rookies such as Coi Leray, Blxst, Toosii, and more. The musicality of Rubi emanates from her love for Michael Jackson and Prince, as well as Cardi B and Megan Thee Stallion, which makes her the complete artist in today’s climate.