ScHoolboy Q Co-Signed Devin Malik Makes It Snow in SoCal in “CANADIAN TUX” Video
Producing, rapping, and writing his own hooks, SoCal rapper Devin Malik has been a behind-the-scenes weapon for many of the industry’s hottest names. Now, after showing the world what he can do with his appearances on ScHoolboy Q’s acclaimed BLUE LIPS album, Devin Malik steps into the limelight with his new music video for “CANADIAN TUX.” Produced by F1LTHY of Working On Dying, “CANADIAN TUX” is a furious display of flexing from the young artist, as he tapdances atop speaker-rattling 808s and sinister synth waves. He cycles through women like the seasons, but he keeps his wardrobe consistent even as the weather changes: “I don’t even care ’bout the weather/Everyday I rock Bottega Venetta/Summertime, but I’m still rocking that sweater/Rockstar lifestyle, got that jacket with leather,” he spits. In the video, directed by Cordell Johma and featuring eccentric elements like shifting color palettes and senior citizen skateboarders, Devin brings the ice cold climate of the Great White North to sunny Southern California.
The video for “CANADIAN TUX” continues Devin Malik’s red hot 2024, following his contributions as a producer and rapper on his mentor ScHoolboy Q’s new album BLUE LIPS. The young artist produced and rapped on “Love Birds,” also featuring Lance Skiiwalker, and tore up the first verse of album highlight “Back In Love.” Behind the scenes, Malik contributed his production talents to highlights like “NuNu,” “oHio” and closing track “Smile.” After years of steady rise, and a recent co-sign from the one-and-only Kendrick Lamar, ScHoolboy Q has taken Devin Malik under his wing, nurturing him to become the next talent to emerge from the TDE orbit.
Born in Philadelphia before his family moved to Rancho Cucamonga in Southern California’s Inland Empire when he was young, Devin Malik first made his name in the industry as a talented producer. He sold his first beat when he was in high school, purchased by D. Savage, before heading to college to pursue a degree in Computer Science. His life changed when his music found the ears of Isaiah Rashad, who collaborated heavily with Malik on his 2021 comeback album The House Is Burning, contributing to 6 songs including album introductory track “Darkseid.” Since then, Devin Malik has been strongly affiliated with Top Dawg Entertainment, producing for Ab-Soul, Doechii, and REASON, including REASON’s single “Extinct” ft. JID & Isaiah Rashad. Though he was known in the industry as a producer, Devin Malik always had a passion for rapping, and ambitions to embark on a rap career of his own. In 2023, Devin Malik popped out on his own, releasing his debut single “LINK DUCKER,” acclaimed by Billboard, and “Wallflower,” earning attention from Pigeons & Planes who named him Best New Artist in August 2023.
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