Sheff G and Winners Circle Launch “True 2 My Brother”, an Impact Campaign and Charitable Organization to Give Back to His Community
Sheff G and Winners Circle have officially launched announce the launch of “True 2 My Brother”, a community impact campaign and charitable organization, dedicated to giving back to the Brooklyn community they call home. The campaign launches just before Sheff releases his upcoming Weight On Me: The Album, and will continue through future releases, including Sheff G and Sleepy Hallow‘s upcoming collaborative album, We Won, and Sleepy’s Still Sleep 2.
To launch the initiative, Winners Circle partnered with Children of Promise, NYC, an organization dedicated to serving children impacted by parental incarceration for an event in Bed-Stuy, Brooklyn on July 22nd. The event brought together children and families served by Children of Promise for an afternoon of community, encouragement, and celebration. This is the first of many initiatives Winners Circle plans for the rest of the year, including food and clothing drives, back-to-school giveaways, holiday events, and much more.
True 2 My Brother is rooted in the lifelong bond between Sheff G and Sleepy Hallow. Growing up together in Brooklyn, they relied on one another through difficult circumstances, creating a relationship built on loyalty, resilience, and mutual support. That philosophy became the foundation of T2MB: an ongoing commitment to give back to the communities that shaped them while supporting individuals and families facing adversity.
Together, Sheff, Sleepy, and Winners Circle aim to establish T2MB as a lasting organization, rooted in authentic philanthropy and community investment.
Later this week, Sheff releases his highly-anticipated Weight On Me: The Album. Dealing with expectations and heavy responsibilities, all while reflecting on his past choices, the album arrives as Sheff G continues his journey in accountability, maintaining strong positive and creative spirits through his prison sentence. Home to recent singles like “Eat Work Pray,” “HIM,” and “All In,” Weight On Me: The Album mixes heavy subject matter with airy party anthems, as Sheff looks to demonstrate he can run a NYC summer, even from behind bars. His first new album since 2024’s Proud Of Myself, Weight On Me: The Album arrives on July 24th via Winners Circle / RCA Records.
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