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SNOOP DOGG AND JAMES LINDSAY EXPAND RAP SNACKS WITH EXCLUSIVE NATIONWIDE COSTCO LAUNCH

The Snoop Box Kettle Chips, a 36-count variety pack cooked in 100% avocado oil, arrives in select Costco locations nationwide

Rap Snacks, Snoop Dogg, Costco, Do The Right Thing Snacks, Kettle Chips,

Do The Right Thing Snacks and Rap Snacks announced the Snoop Box Kettle Chips, a new collaboration with entertainment icon Snoop Dogg, will launch exclusively at Costco stores across the Pacific Northwest. The 36-count variety pack marks the first time Do The Right Thing’s better-for-you snack line and Rap Snacks’ signature hip-hop branding have merged for a major warehouse retail debut.

The collaboration was spearheaded by James Lindsay, founder and CEO of both Rap Snacks and Do The Right Thing Snacks. Lindsay created Do The Right Thing as an extension of his mission to bring culture-forward products to the snack aisle, this time with a focus on cleaner ingredients and smarter snacking.

“Snoop has been part of the Rap Snacks family for years, and this felt like the perfect moment to bring him into the Do The Right Thing world,” said James Lindsay, founder and CEO of Rap Snacks and Do The Right Thing Snacks. “We built this line for people who want to snack smarter without giving up flavor.”

The Snoop Box features three bold kettle chip flavors: Sour Cream, Cheddar & Ranch; Maple BBQ; and the signature “All In,” a layered blend of salt & vinegar, cheddar, BBQ, onion, and garlic. Each 1-ounce bag is gluten-free, Non-GMO, made with real vegetables, contains no artificial colors, zero trans fat, no added sugars, and is cooked in 100% avocado oil.

“I joined Rap Snacks because it represents culture, ownership and community. With Do The Right Thing Snacks, we’re showing the youth that you don’t have to sacrifice flavor or authenticity to make better choices.” said Snoop Dogg. “We’re giving our communities options that still hit on taste, speak to our language and support a healthier lifestyle. That’s what doing the right thing really means.”

The variety pack is now available at Costco locations in Washington, Oregon, Idaho, Montana, Utah, and Alaska, with in-store sampling planned throughout the launch period. The 36-count configuration is pallet-ready and designed for high-visibility placement in Costco’s snack set.

Lindsay has spent over 25 years in the food industry, building Rap Snacks into a nationally recognized brand and expanding his portfolio to include partnerships with YIKES, Chipoys, and now Do The Right Thing. His collaboration with Snoop Dogg, one of the most recognized figures in global entertainment, continues a track record of connecting food, music, and community.