“THE 78TH ANNUAL TONY AWARDS” DELIVERS ITS LARGEST BROADCAST AUDIENCE SINCE 2019
THE 78TH ANNUAL TONY AWARDS on CBS (Live 8:00-11:10 PM, ET/5:00-8:10 PM, PT), hosted by Cynthia Erivo, delivered its largest broadcast audience since 2019, up +38% YoY, and its largest live streaming audience ever on Paramount+, up +208% YoY.
THE 78TH ANNUAL TONY AWARDS Ratings Highlights:
- Averaged 4.85 million viewers, up +38% from last year (3.53m)
- #1 non-sports program of the night
- Year-over-year gains across key demos and best since 2018:
- A25-54 up +91% YoY
- A18-49 up +107% YoY
- A18-34 up +147% YoY
Social media engagement was at a three-year high:
- 5.2 billion potential impressions*
- 161,900 mentions – up +55% and +75%respectively from 2024=
Source: Nielsen Time Adjusted Live+SD Fast National Data including Out-of-Home Viewing