The first-ever 2024 Lexus TX: Three-row luxury where everyone wins

For far too long, the seat chosen in an SUV has set the tone for the journey ahead. Passengers are often left battling for the best seat, fighting for access to a USB plug in the front row or playing “Rock, Paper, Scissors” to avoid a cramped third row seat. In its new marketing campaign for the first-ever 2024 TX, Lexus embraces a new family pecking order where everyone wins. Whether a passenger prefers to sit in the front, the back, or somewhere in the middle, the TX doesn’t compromise on space, comfort, technology, or luxury.

Lexus customers have long asked for a genuine three-row SUV, and with the debut of the TX, the brand delivers more than a method of getting from point A to point B. It also ensures the journey in between is enjoyable for all.

“When headed to a sports practice with gear and kids or a long ride to a weekend getaway, the TX will satisfy and delight the diverse needs of our customers,” said Vinay Shahani, vice president, Lexus marketing. “The arrival of the TX is a pivotal moment for Lexus, and our marketing campaign showcases a new era of three-row luxury, where every seat is crafted to feel like the best seat”.