Crossfire Hurricane, a premium spirits brand created by The Rolling Stones in partnership with Universal Music Group and Socio Ventures

Exclusive Online Release Offers Rock & Roll Fans the Ultimate Holiday Gift

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The Rolling Stones, eternal symbols of musical prowess, are set to make history once again. The legendary band is introducing their very own signature rum “Crossfire Hurricane,” inspired by the opening lyric of their hit song “Jumpin’ Jack Flash.”

Available today at, this monumental endeavor comes on the heels of their global album launch in Times Square, where they announced ‘Hackney Diamonds,’ their first studio album in 18 years, to critical acclaim.

The Rolling Stones said of the new venture, “We’re very excited to be teaming up with Universal Music Group and Socio Ventures to create our first ever premium spirits brand and look forward to sharing it with the world.”

“The Rolling Stones continue to have an incredible impact on popular culture with the ability to reach fans across multiple generations around the world. We are excited and proud to announce this new venture with them that will further expand and build upon their iconic brand,” said Boyd Muir, Executive Vice President, Chief Financial Officer and President of Operations, Universal Music Group.

Crossfire Hurricane elevates any cocktail —showcasing everything a bartender is looking for from a rum while still being welcoming for the quality rum consumer. Rooted in rock & roll, the rum encapsulates the edgy and timeless spirit of the band. This precisely blended liquid includes rum aged for up to five years in charred oak barrels, giving it a golden hue and imparting a depth of complexity and character that makes it ideal to sip on its own or stand out in a wide variety of cocktails.

The Stones’ love affair with rum began in the ’70s while recording their album “Goats Head Soup” in Kingston, Jamaica. The Caribbean’s boisterous energy and music took hold of the group over the decades and Mick Jagger and Keith Richards often locate themselves on the islands when the band is off the road.

“Owning a business with The Rolling Stones is absolutely electrifying. It is an absolute privilege to create this product alongside some of the greatest artists of our time. The band’s vision and enthusiasm for Crossfire Hurricane set us apart and position us to redefine the rum category. And you’re all invited to the show,” said John Fincher, Socio Ventures Partner and Crossfire Hurricane Co-founder.

Crossfire Hurricane is the perfect gift for both the cocktail enthusiast and the ultimate rock & roll fan. Beginning today it can be purchased online at powered by ReserveBar. The product arrives on shelves in select states in early 2024.

Crossfire Hurricane reminds fans that no matter how you celebrate this holiday season, rock & roll responsibly.