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TOVE LO RETURNS WITH NEW SONG AND MUSIC VIDEO –‘NO ONE DIES FROM LOVE’ – OUT NOW

ANNOUNCES 2022 UK/EU HEADLINE TOUR

LAUNCHES OWN RECORD LABEL  ‘Pretty Swede Records’ with mtheory

GRAMMY® Award nominated, multi-platinum selling artist and songwriter, Tove Lo returns today with a brand-new track and official music video, titled No One Dies From Love’ (Pretty Swede Records/mtheory). Co-written with long-time collaborator Ludvig Söderberg, neon keys illuminate a runway to the centre of the dancefloor as her voice resounds over a disco break, “No one dies from love, guess I’ll be the first.” The song signifies a new and exciting chapter for the Sweden-born, Los Angeles-based artist.

Tove recalls on making the song, “when you’re with someone for a long time and it ends all of a sudden, it’s like a part of you has died. This person is now a stranger to you. All of the memories are tainted. For the first part of the breakup, you believe you’re not supposed to feel good about anything you had together. What I believe I do best is ‘heartbreak you can dance to.’ The song is that.”

The video for ‘No One Dies From Love’ was filmed in Mexico City and was directed by the Brazilian duo Alaska, whom Tove previously collaborated with on the video for “Are U gonna tell her?

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Speaking about the video, Tove reveals, “All the songs on the album are very cinematic, dramatic and grand, so for the visual story I want to attach a character to each song. For No One Dies From Love it’s the classic vulnerable, lonely starlet looking for connection. This mini movie is a different kind of love story.”

Alongside the release of ‘No One Dies From Love’, Tove Lo has also announced a huge 2022 headline UK and European tour. Kicking off in Dublin on October 29th, the tour will see Tove perform 15 dates across Europe, including shows in London, Paris, Berlin and more. Tove Lo will also be performing several shows and festivals across Europe this summer, including opening for Dua Lipa’s Future Nostalgia Tour in Oslo, Norway, Open’er Festival in Poland, Lollapalooza Stockholm in Sweden and many more. See below for full tour dates. Tickets can be purchased here: https://tove-lo.com/tour

UK/EU Headline Dates
Oct 29: 3Olympia Theatre @ Dublin
Nov 01: SWG3 Galvanizers @ Glasgow
Nov 02: Academy @ Manchester
Nov 03: O2 Institute @ Birmingham
Nov 05: The Roundhouse @ London
Nov 08: La Madeleine @ Brussels
Nov 09: Live Music Hall @ Cologne
Nov 10: Bataclan @ Paris
Nov 12: Den Atelier @ Luxembourg
Nov 13: Melkweg @ Amsterdam
Nov 15: Astra Kulturhaus @ Berlin
Nov 16: Stodola @ Warsaw
Nov 18: Vega @ Copenhagen
Nov 19: Sentrum Scene @ Oslo
Nov 21: Berns @ Stockholm

Festival / Headline / Support Shows
Jun 26: Oslo, Norway @ Oslo Spektrum Arena [*Supporting Dua Lipa]
Jun 30: Gdynia, Poland @ Open’er Festival
Jul 01: Hämeenlinna, Finland @ Weekend Festival
Jul  02: Stockholm, Sweden @ Lollapalooza Stockholm
Jul 06: Barcelona, Spain @ Sala Bikini [^^headline]
Jul 07: Madrid, Spain @ Mad Cool Festival
Jul 09: Şişli, İstanbul, Turkey @ KüçükÇiftlik Park [^^headline]

Tove Lo has also announced the launch of her own record label Pretty Swede Records with mtheory, creating an independent platform for her artistry. “It’s amazing,” she smiles. “I have a lot of freedom, and it’s been fun to work with mtheory. This will be the first release under my label. I’m a pop girl, but I like to make things weird and be in full control of the whole vision. This is the perfect way to put out exactly what I want.”

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