UNDER ARMOUR NAMES GUNNA GLOBAL BRAND AMBASSADOR AND CREATIVE DIRECTOR OF P-STAR
Under Armour announces the appointment of multi-platinum, Grammy-nominated artist Gunna as its Global Brand Ambassador and Creative Director of P-Star, a multi-dimensional creative platform conceived under Gunna’s creative direction spanning apparel, footwear, community initiatives and cultural storytelling.
The announcement marks the next evolution of Under Armour’s relationship with Gunna, building on a partnership that has grown over the past year. Together, Under Armour and Gunna will continue expanding P-Star as a creative platform that brings together product, storytelling, and community through a shared commitment to movement, wellness and self expression.
“Gunna’s story is one of resilience, discipline and growth,” said Kevin Plank, Founder and CEO of Under Armour. “His commitment to discipline, creativity, wellness and community extends far beyond music. He’s challenged himself to become his best version, and in the process, inspired thousands to do the same. Through his commitment to fitness, his run clubs and the community he’s built around movement and mental strength, he’s expanded what performance can look like. That’s exactly the kind of talent we believe in at Under Armour, and why this next chapter feels like a natural evolution in our relationship.”
Over the past two years, Gunna has embraced a lifestyle centered on discipline, movement and wellness. He trains almost every day and has built the Wunna Run run club that now brings thousands of people together in cities around the world. This intentionality toward self preservation has become the epicenter of this collaboration with Under Armour.
“P-Star is really an extension of how I live — always evolving, staying disciplined and pushing myself in every area of my life,” said Gunna. “Under Armour understands that vision and has given me the space to build something that brings together style, performance and community. For me, it’s about moving forward, creating something meaningful and building something that can continue to grow.”
Launching on Thursday, August 27 exclusively at A Ma Maniére Atlanta and UA.com, P-Star makes its debut with a 14-piece apparel and footwear collection inspired by the rhythm of Gunna‘s everyday life – from training sessions and travel days to the world stage. The collection features heavyweight tees, shorts, sweats and American football-inspired HeatGear® styles, each finished with the signature embellished P-Star logo.
Headlining the launch is the UA Scorpio, a brand-new sportswear silhouette and Gunna’s first ever official footwear collaboration with Under Armour. Debuting in an exclusive “Gunna” colorway, the shoe will be available exclusively at A Ma Maniére Atlanta in a hyper-limited release before a wider release in early 2027. Powered by UA HOVR™ cushioning, the silhouette draws inspiration from Under Armour’s performance heritage while introducing a bold, future-focused design language that feels as authentic and boundary-pushing as Gunna himself.
Gunna previously starred in Under Armour’s We Are Football campaign and most recently fronted the brand’s Bouncy Tee campaign alongside multi-platinum country artist Parker McCollum. Beyond campaigns, Under Armour has supported Gunna‘s mission to inspire the next generation to “push the pace” through initiatives including the Wunna Run 5K series during his recent global tour and Wunna Warriors, the artist’s grassroots 7-on-7 high school football program.
Today’s announcement marks the first chapter of the P-Star platform. The next chapter begins with a dedicated Wunna Run capsule in early 2027, extending what was once an event exclusive experience to the public for the first time. It will be followed by P-Star Lux ahead of Summer 2027—an elevated expression of Gunna’s creative vision that explores premium craftsmanship, refined materials and elevated design.
Community remains central to the partnership. Building on the momentum of Wunna Run, Under Armour and Gunna will continue creating opportunities that bring people together through movement, sport and wellness, including Gunna’s first marathon journey in 2027.
Together, Under Armour and Gunna also remain committed to expanding access to sport— particularly football and flag football—while investing in initiatives that inspire and empower young people. Through its support of Gunna’s Great Giveaway Foundation, the artist’s nonprofit organization, the partnership will continue helping provide food, clothing, school supplies and financial assistance to families across Georgia in partnership with local community and business organizations.
The debut P-Star collection is available starting August 27 at UA.com and A Ma Maniére Atlanta. Follow @UnderArmour and @Gunna for future releases and platform updates.