What Clients Love About Their Salon Visit
When clients visit your salon, it isn’t just their treatment that they have high expectations of. Clients are also looking for an all-around great experience and service, from booking right through to payment and aftercare.
Here are some of the key aspects of great client care that will make a client love their salon visit.
Personalisation
Personalisation is a key factor in ensuring your clients feel satisfied with their salon experience. Instead of offering a one-size-fits-all approach to your treatments and services, clients should feel they can request – and get – exactly what they need. Whether that’s through offering personalised packages and aftercare tailored to their specific needs or personalised promotions and offers.
Personalisation can also be incorporated into other aspects of your clients’ experience too, from offering alternative ways to book, such as online or over-the-phone and alternative ways to pay, such as cash, card and bank transfer. Offering a wide selection of complimentary drinks, rather than just the standard tea, coffee or water, can also make clients feel that their specific needs are being catered for.
A Friendly Team
It goes without saying that a friendly team and environment are key to giving clients a salon experience they’ll love. That’s why it’s crucial to hire people who are not only skilled and knowledgeable but who also have great customer service skills and a naturally friendly demeanour.
A salon with a good team who all get along and support each other will have a nice atmosphere that your clients will pick up on. When hiring someone for your salon, don’t just consider their qualifications and experience but also their personality and what they’ll bring to the team. Be sure to look out for red flags when hiring too.
Tips and Products
You can build brand loyalty and authority by offering your clients personalised tips relevant to their circumstances and the treatment they’ve had, taking into account different skin types and any allergies or sensitivities, for example.
Having a wide range of products available for clients to purchase, or sample-size products that you can give away as promotional freebies goes that extra mile to improving the client’s experience. Offering your clients aftercare products such as tan accelerators, for example, is a great way to ensure your clients get the best possible results from their treatment, making them more likely to return or recommend you to others.
Loyalty Schemes
Loyalty schemes are another way to keep your clients coming back to your tanning salon and choosing your service over others available. There are many different types of loyalty schemes to choose from, including points-based loyalty schemes, where clients accrue points with each treatment, which can then be redeemed against future purchases or schemes that offer a free treatment or service after so many, for example, getting your 10th spray tan for free.
Loyalty schemes can be online, app-based or offline, tracked by something as simple as a stamp-card that your client can keep in their purse or pocket. Generally speaking, loyalty schemes should be as simple and convenient as possible for your clients if you want to encourage them to take part.