ADIDAS AND CALM UNITE TO PROGRESS SPORTS PERFORMANCE THROUGH MENTAL WELLBEING

On World Mental Health Day adidas has announced a new partnership with Calm, the world’s leading mental health platform. The two leading brands are uniting with the ambition of progressing sports performance through supporting mental wellbeing.

The partnership will kick off as a pilot in the UK and the US with adiClub members being able to redeem points to unlock Calm Premium services. There will also be a specially tailored set of Calm created content available to all global users, curated by adidas and aligned to supporting sports performance.

The initial collaboration will be built behind the concept of ‘Rest. Restore. Perform’ with the practice of mindfulness and mental fitness helping to strengthenhow athletes of all levels perform. Longer term the ambition will be to explore a range of co-created, unique, and experience-based benefits for adiClub members as well as a broader integration of two brand’s ecosystems.

adiClub is celebration of the people and culture that makes up adidas. The free membership program connects everyone from sneakerheads and athletes, to people who just love their weekly run. It’s a club that rewards people for doing what they love: pursuing their fitness, style, and personal goals.Become an adiClub member today, collect points and have the chance to redeem the partnership rewards. Sign up HERE if you are UK based or HERE if you are based in the US.

Make sure you check your account section on adidas.com to activate your rewards from October 17th.