adidas Originals and Bad Bunny release the Adizero SL 72

adidas Originals and Bad Bunny extend their dynamic partnership with the launch of the new Adizero SL72. This latest drop blends fashion and retro running, reinterpreting adidas’ archives by bridging two eras and two iconic silhouettes into one revolutionary design.

The Adizero SL 72 symbolizes a union between the ’70s and the ’00s, combining the upper of the classic SL 72 with the modern Adizero sole. This fusion celebrates adidas’ heritage while pushing the boundaries of design, with details like the iconic Trefoil and the Badge of Sport, seamlessly integrated to look to the future while honoring the past.

The campaign, inspired by the theme “Shift the Timeline,” centers on the interplay of these two decades. Through creative elements such as double exposures, cropped photos, and mixed media from each era, the campaign reflects the Adizero SL72’s versatility, emphasizing performance, comfort, and high fashion. Through this unique visual style, Bad Bunny offers fans a new way to experience the past, reinterpreting it with a modern touch that paves the way for innovation.

Drawing inspiration from his bold irreverence and boundary-breaking artistry, this drop reflects Bad Bunny’s spirit as a global icon and creative visionary. Sign-ups for the Adizero SL 72 will be available on the CONFIRMED app and the adidas flagship stores starting December 10th, with the shoe launching in-store, on adidas.com/badbunny, and at adidas flagship stores on December 14th. The Adizero SL 72 will retail for $160 USD for adults.

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