The Highbridge Rapper Shares a New Video for D.O.N. Highlight “Say That”
The Bronx Rapper Effortlessly Flips His Signature New York Tough Talk on Double Or Nothing, his First Full-Length Solo Project Since 2018’s Don Season 2
Bronx-bred and respected in every borough, rapper Don Q has grown into the embodiment of a New York hip-hop hustler. Three years after dropping his last full-length project, Don Season 2, the Highbridge the Label rapper returns with a vengeance on his new project, Double Or Nothing. Drawing inspiration from the timeless swagger of classic mob films and cinematic rap epics that launched New York’s crime underbelly into the zeitgeist, Don elevates his street smarts into street wisdom over ten tracks. The project’s title, Double Or Nothing, serves as far more than an acronym, and can be seen as the rapper’s mission statement for his career from here on out: refusing to be defined by associations or comparisons, Don Q is all-in on Don Q.
Along with the release of Double Or Nothing, Don Q shares his new video for “Say That.” The song opens with a barrage of explosive 808s, leaving listeners with only a second or two to catch their breath before Don Q comes in hot with the first hook. The video starts with Don spitting his signature flow, postured menacingly in front of a Lambo truck while he recounts street situations from his Bronx past, before transitioning into his player tendencies: “You know how I get it/I bring out a load and spend it ‘til that b*tch don’t doubt my name.” As Don continues to slickly talk his smack, the scenery follows suit as we see the visuals transition from that dark garage to a sunny, summer pool party. As the scene switches between night and day, Don Q’s reserved delivery remains the only constant, as he spits with the energy of a young OG who’s seen it all.
The Bronx-born and raised Don Q came up with the early inspirations of NYC’s rawest rhymers like Jadakiss, Cassidy, Fabolous and Jay-Z. After cutting his teeth in the battle rap scene, he made waves in the streets with his mixtapes, eventually landing him a deal with Highbridge The Label in 2016. After teaming with fellow Highbridge rapper, A Boogie Wit Da Hoodie, on the popular Highbridge: The Takeover mixtape, the pair’s careers took off overnight, as Don Q caught the attention of a national audience with his highly-regarded Funk Flex freestyle. With mixtapes like 2017’s Corner Stories and 2018’s Don Talk, he would continue to cement his status in the New York scene.
In recent years, Don Q blessed the streets with more high-profile collaborations, such as “Flood My Wrist,” featuring Lil Uzi Vert and A Boogie, which has racked up over 42 million Spotify streams to date, and “Legends” featuring Buffalo-native Benny The Butcher. In 2021, Don reminded his fans that his freestyle game is as strong as ever with recent appearances on Funk Flex, as well as Charlie Sloth’s Fire In The Booth. With the release of Double Or Nothing, Don Q puts the rap game, in NYC and beyond, on notice that he’s leveled up in major fashion. Where he takes it from here, however, is up to the Don.
Featuring a guest appearance from rising South Bronx drill rapper B Lovee, Double Or Nothing is available everywhere via Highbridge The Label / EMPIRE.
Buy/Stream Double Or Nothing: https://music.empi.