ACCLAIMED NEW ALBUM BORN FOR GREATNESS OUT NOW
Turning up the heat in the middle of the fall, GRAMMY® winning, multiple Billboard chart-topping, and international reggae artist Buju Banton shares a striking and cinematic music video for “Coconut Wata (Sip)”. The song adorns his acclaimed new album, Born For Greatness, out now via Gargamel Music/ Roc Nation Records / Def Jam Recordings.
The visual co-mingles vignettes of sandy beaches, towering cliffs, hidden rivers, and just the right amount of coconut water in a fluid rhythm attuned to the track’s distinct groove. Ultimately, the clip evokes a scorching summer mood meant to be shared year-round.
Buju Banton collaborated with the 100 Coconuts brand for the Coconut Wata video, uniting in their shared mission to promote authenticity and celebrate the refreshing purity of coconut water, as well as the keep it real message conveyed throughout the song.
Upon arrival in September, Born For Greatness instantly resonated with audiences and tastemakers alike. Pitchfork proclaimed, “he sounds as confident and impressive as ever,” and HYPEBEAST asserted, “Buju Banton proves he’s ‘BORN FOR GREATNESS’ with new album.” Perhaps, DANCEHALLMAG put it best, “The album reassures lovers of Jamaican music that Reggae and Dancehall is alive and kicking, and that the veterans can be the beacons that take the mantle and redeem the music, which has been under decay.” Simultaneously, it has reeled in millions of streams and YouTube views.
As always, Buju Banton continues cooking up more heat…
Born For Greatness arrives as the full-length follow-up to 2020’s universally acclaimed Upside Down 2020, which garnered a GRAMMY® nomination in the category of “Best Reggae Album” and earned rave “4-out-of-5 star” reviews on both sides of the pond from The Guardian and Rolling Stone, respectively.
- Ageless Time
- Life Choices
- Born For Greatness
- Coconut Wata (Sip)
- Yard and Outta Road
- Body Touching Body (feat. Victoria Monét)
- Turn Up Tonight
- Feel A Way (feat. Stephen Marley)
- Nuff Love For You
- Walked Out
- We Find A Way
- My Microphone
- High Life (feat. Snoop Dogg)
- Trial By Fire
- Let My People Go