On the track, spacey production echoes with a sparse beat and an effervescent guitar loop. DDG serves up emotionally charged verses and a hypnotic hook underlined by beautiful background vocals and mesmerizing harmonies. The music video is starring none other than his girlfriend Halle Bailey of Chloe x Halle who appears in the accompanying cinematic visual, which depicts their vibe on-screen in a fascinating fashion.
It notably paves the way for his anxiously awaited new album, It’s Not Me, It’s You, coming very soon.
He set the stage for album with “Storyteller.” It has already amassed over 2.1 million Spotify streams and 2.9 million YouTube views on the music video. Right out of the gate, REVOLT noted, “From a musical standpoint, DDG has come a long way,” and UPROXX hailed it as “a romantic-ish single detailing a toxic situation that made him wiser—if not more forthcoming about his own shortcomings.
“Storyteller” arrived on the heels of his otherworldly banger “Elon Musk” [feat. Gunna]. The latter has impressively generated 32 million Spotify streams and counting and 11 million YouTube views on the music video. Right out of the gate, it earned critical acclaim. Complex observed, “
DDG has elevated the culture on his own terms. Last year, he graced the covers of KAZI Magazine, UPROXX, PREME, and XXL as part of the coveted 2021 Freshman Class. Not to mention, he has crossed the 1 billion stream threshold on the heels of his acclaimed project Die 4 Respect with OG Parker. It only sets the stage for a massive 2022 though.
Expanding his imprint, he announced via his YouTube channel that he is creating the first imprint label DAO in the web3 music space and will be allowing his fans and fellow DAO token holders to make all of the decisions of his imprint record label, Zooted Music.
Next up, he takes the stage at Rolling Loud Toronto in Toronto, Ontario Canada on September 9.
Be on the lookout for It’s Not Me, It’s You soon!