GameSquare to Host Livestream to Discuss $250 Million Onchain Treasury Strategy
Conversation will feature visionary crypto leaders Ryan Zurrer of Dialectic, Robert Leshner of Superstate, and Rhydon Lee of Goff Capital
GameSquare Holdings, Inc. (NASDAQ: GAME) announced that it plans to host a livestream on July 29, 2025 at 12:00 p.m. ET, where the top minds in crypto finance will join management to break down GameSquare’s differentiated $250 million Ethereum treasury strategy, built to deliver best-in-class, onchain yields of 8–14%. The livestream will feature Justin Kenna, CEO of GameSquare, alongside Ryan Zurrer, Founder of Dialectic AG, Robert Leshner, CEO of Superstate, and Rhydon Lee of Goff Capital, a collective of the most forward-thinking leaders in decentralized finance.
A link to join the livestream will be available on https://investors.gamesquare.com/overview/default.aspx
The presentation will cover the Company’s recent strategic acquisition of the Cowboy Ape CryptoPunk, how the Company’s NFT strategy is designed to target 6–10% annualized stablecoin returns, and how this program complements GameSquare’s broader vision to build a scaled, yield-optimized crypto treasury unlike anything in the public markets today.
GameSquare is also pursuing the tokenization of key assets across its business. Tokenization has the potential to unlock significant value across its multiple business lines, from digital rights to IP monetization. This is the next phase in GameSquare’s transformation to a market-leading, fully digital-native company.
Justin Kenna, CEO of GameSquare stated, “We are aggressively scaling a cutting-edge crypto treasury platform designed to outperform traditional strategies. Our goal is to build the most innovative, high-yielding onchain treasury in the public markets. Given the pace we are moving, we want to provide our investors with a front-row seat to what’s next.”
“At GameSquare, we know how to build with the right people, people who’ve earned trust in digital-native culture,” said Kenna. “That’s how we’ve helped brands enter gaming, and it’s how we’re approaching crypto, which makes this treasury a natural extension of our core business. It isn’t just about yield; it’s a way to lead the public markets into a deeper understanding of onchain ecosystems, through the lens of those shaping them.”
The livestream comes at a pivotal moment for GameSquare, as the company accelerates its push into crypto with a series of bold, strategic moves. In just a matter of weeks, GameSquare has partnered with Dialectic, announced plans to scale its ETH treasury to $250 million, and acquired the Cowboy Ape, one of the most iconic CryptoPunks in a headline-grabbing deal that underscored the company’s belief in the long-term cultural and financial value of digital assets. These decisions aren’t isolated plays; they reflect GameSquare’s broader commitment to bringing digital-native fluency to public markets, with an approach rooted in culture, credibility, and strategic execution.
At the center of this strategy is a custom ETH-focused yield program built on Dialectic’s proprietary platform, Medici. Designed to deliver onchain yields of 8–14%, far above the 3–4% ETH staking benchmark, the platform uses machine learning models, automated optimization, and multi-layered risk controls to generate what many consider the best risk-adjusted returns in decentralized finance. Once fully deployed, GameSquare expects to allocate capital generated from this program toward additional ETH asset acquisitions or reinvestment in the company’s core growth initiatives. Next week’s livestream will unpack the thinking behind these moves and offer a front-row look at what comes next from one of the most forward-thinking companies in the space.