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GRACIE ABRAMS PREMIERES NEW SINGLE & VIDEO “MESS IT UP”

Today, songwriter Gracie Abrams shares her poignant new single “Mess It Up” and its accompanying video — a heart-melting portrait of shattered hopes and smashed layer cakes. Released via Interscope Records, “Mess It Up” is available now at all digital retailers; listen HERE.

Directed by Matty Peacock (the filmmaker behind such iconic visuals as “Ice Cream” by BLACKPINK with Selena Gomez), the video for “Mess It Up” finds Abrams attempting to bake a cake and repeatedly dropping the gorgeously frosted final product on the ground. That bittersweet back-and-forth between determination and disappointment is a perfect match for Abrams’s incisive lyrics, which simultaneously convey a deep longing for forgiveness and an unshakable sense of frustration (e.g. “Hope that you’re sleeping well knowing I’m not”). Produced by and co-written with her frequent collaborator Blake Slatkin, the track’s stark guitar work and driving rhythms slowly take on a powerful momentum, ultimately building to a sweetly triumphant climax.

“Mess It Up” is Abrams’s first new music since the March premiere of “Unlearn, a collaboration with hitmaker benny blanco (who also served as producer on the title track to her acclaimed debut project minor). Co-written by Abrams, the quietly breathtaking track appears on blanco’s recently released album FRIENDS KEEP SECRETS 2. On March 24, the two collaborators delivered a beautifully nuanced performance of “Unlearn” on “The Late Late Show With James Corden”; check it out HERE.