JEY ONE x TRAVIS SCOTT A GLOBAL CROSSOVER MOMENT FOR DEMBOW “OH CHET”
Dominican Dembow star Jey One is set to make history with the release of “OH CHET”, a highly anticipated collaboration alongside global superstar Travis Scott a record already shaping up to become one of the biggest crossover moments the dembow genre has seen to date.
Released through ZONE 4 / EPIC, “OH CHET” arrives as both a cultural statement and a global music moment, launching simultaneously with a major Nike campaign premiering June 5th. The music video, directed by acclaimed visual director Kid Art, will premiere at 12PM EDT, further cementing the explosive international rise of Dominican dembow.
At the center of this historic collaboration stands Tru Life, the visionary Lower East Side music executive and rapper of Puerto Rican heritage whose decades-long influence across hip-hop and Latin music helped bring the record to life. Known for his pivotal tenure with Future’s Freebandz, Tru Life has spent years building bridges between cultures, genres and communities, a vision fully realized through “OH CHET.”
Partnering closely with Jey One across multiple creative ventures, Tru Life strategically orchestrated the collaboration with Travis Scott as a deliberate cultural bridge connecting New York’s diverse Latin communities with one of the world’s biggest global artists. More than a single release, “OH CHET” marks the first installment in a broader slate of records Tru Life has been developing to amplify the interconnected voices of Caribbean, Dominican, Puerto Rican and Latino artists alongside international superstars.
The collaboration itself came together organically after Travis Scott discovered Jey One’s viral hit “Onana” during an IShowSpeed livestream. Drawn to the record’s infectious energy and the rapidly growing global momentum surrounding Dominican dembow, Travis began incorporating “Onana” into his DJ sets, immediately sparking conversation and excitement across both Latin and hip-hop audiences worldwide.
That genuine connection ultimately led the two artists into the studio to create “OH CHET” a high-energy fusion of dembow, global trap influence and raw Caribbean energy that pushes the genre into entirely new territory while remaining deeply rooted in its authentic Dominican essence.
Built for nightlife, viral culture and global replay value, “OH CHET” captures the explosive momentum that has made dembow one of the fastest-growing movements in urban music today. Jey One delivers his signature Dominican flavor, charisma and street energy, while Travis Scott brings his unmistakable melodic intensity and worldwide appeal, creating a record designed to resonate far beyond traditional genre boundaries.
The music video was filmed inside IKON New York and throughout Washington Heights neighborhoods deeply connected to Dominican culture and identity within New York City. The visual reflects the gritty, energetic and culturally rich world surrounding both the record and the ongoing global rise of dembow.
More than just another collaboration, “OH CHET” represents a defining cultural milestone for Dominican music. As dembow continues expanding internationally, the union between Jey One and Travis Scott signals a new level of visibility, legitimacy and crossover potential for the genre within mainstream global music culture.
Jey One continues establishing himself as one of the defining voices of the new generation of Dominican urban artists. Born in Santo Domingo, the rapper, singer and songwriter transitioned from working as a barber to pursuing music professionally in 2022, quickly building a massive fanbase through breakout records including “Onana,” “Bo Bo Bo” and “Tiwi Tiwi.” He has also collaborated with some of the Dominican Republic’s most recognized urban artists including Chimbala, La Perversa and Yomel El Meloso.
With anticipation already exploding online, “OH CHET” is positioned to dominate streaming platforms, nightlife spaces, social media and global conversation upon release.
“OH CHET” releases this Friday on all streaming platforms alongside the music video directed by Kid Art premiering at 12PM EDT. Jey One appears courtesy of Mapa Negro Music / ONErpm.
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