Arriving on all shores today is “(Don’t Break My) Devotion,” the new single from Jade Hairpins’ forthcoming album Harmony Avenue (out May 29). As bandleader Jonah Falco will tell you, it’s a technicolor burst through the plastic age, outlying the exhaustion of bad decisions and failures to communicate, all wrapped up in a cornucopia of bubblegum, new wave, disco, and post-punk.
Directed by the band’s Mike Haliechuk, the accompanying music video showcases the London group’s full line-up for the first time (rounded out by Tamsin M Leach and Jack Goldstein) in an absurdly comedic conversation of instructions where meaning and physical language get mismatched and reinterpreted like a body remix of obliterative proportions.
Up and down Harmony Avenue, you’ll hear pop foraging with analog acoustics and electronic landscaping. It’s a collection of songs written and recorded in real time by Falco and Haliechuk, members of Fucked Up and the masterminds behind their recent record Dose Your Dreams. In fact, Harmony Avenue was originally conceived as a potential addendum to that album’s universe, but the end result was more exciting than Falco and Haliechuk anticipated and deserved its own spotlight.
“(Don’t Break My) Devotion” is the appropriately large follow-up to the melody flood of Harmony Avenue’s lead single “J Terrapin.” Pre-order Jade Hairpins’ debut today on LP and CD in the Merge store, or wherever records are sold!