JOAQUINA NAMED E.L.F.’S NEWEST BRAND AMBASSADOR AND RELEASES “YA NO ESTOY”

Fresh off earning two nominations for the 27th Annual Latin GRAMMY®️ Awards, acclaimed Venezuelan singer-songwriter JOAQUINA continues an already standout year with the release of her new single, “ya no estoy”, while officially joining e.l.f. as the brand’s newest ambassador.

The track gives JOAQUINA a platform to express herself through her own music, in her own language and on her own terms. “ya no estoy” is featured on ‘Mirror Mix’, e.l.f.’s second music album, which brings together emerging voices across music and culture, including basketball star, rapper and philanthropist Flau’jae Johnson, alongside Brasko, Hello Sister, Mamii, NEZZA and Sadie Rose Van.

Following “verano en la ciudad,” “ya no estoy” marks JOAQUINA’s second release of the year and continues the new creative chapter she has been exploring through themes of identity, self-love, independence and unapologetic self-expression. The song reflects the process of finding yourself again after spending too much time making yourself smaller to fit into someone else’s life.

With lyrics such as “Hablo más duro si me quieres callada / Mejor estar sola que mal acompañada”, “If you want me quiet, I’ll only get louder / Better alone than with the wrong person”,  JOAQUINA transforms the end of a relationship into a declaration of confidence, reclaiming her voice, her space and the freedom to enjoy her own company.

Beauty and self-expression have long been part of JOAQUINA’s artistic identity. Her now-signature red cat-eye, which began as what she describes as a “happy accident,” has become a recognizable part of her look across performances, red carpets and public appearances. It has also evolved into another way for her to connect with fans, many of whom recreate the look and arrive at her shows wearing their own version of JOAQUINA’s signature eyeliner.

Speaking about the partnership, JOAQUINA shares, “What a dream come true! Makeup has always been a way of expressing myself and my red cat-eye has become such a fun way for me to connect with my fans. They recreate the look and even come to my shows wearing it, which means so much to me. What I love about this partnership is that it goes beyond beauty. It gave me the opportunity to make music and create something that feels very much like me, in Spanish and from a very personal place.”

Patrick O’Keefe, Chief Integrated Marketing Officer of e.l.f. Brands, adds, “Latin music is one of the fastest-growing genres in the world and women are still too often its least-heard voices. Joaquina represents a new generation of Latina talent with global influence, and welcoming her as a Brand Ambassador is about giving that voice a bigger stage. We instantly knew she was a kindred spirit, and once we heard ‘ya no estoy,’ the song proved it. The song expresses the values we stand for: self-expression, confidence and empowerment.”

JOAQUINA will perform “ya no estoy” live for the first time on September 30 during a special Genius x e.l.f. event at the brand’s Los Angeles headquarters in Hollywood. Fans will also get a closer look at the meaning and inspiration behind the track when JOAQUINA breaks down its lyrics in an upcoming episode of Genius Verified.

The release comes just weeks after JOAQUINA earned two nominations for the 27th Annual Latin GRAMMY®️ Awards, bringing her career total to an impressive eight nominations at just 22 years old. This year, she is nominated for “amarillo” in the Best Pop Song category and “Generación digital” for Best Singer-Songwriter Song.

Both tracks appear on al romper la burbuja 2, the deluxe edition of her acclaimed debut album, ‘al romper la burbuja’ which earned an Album of the Year nomination at last year’s Latin GRAMMY Awards.

The nominations add to a milestone-filled 2026 for JOAQUINA, which has also included her appearance on the cover of Rolling Stone en Español’s “Future of Music 2026” issue, as she continues expanding her presence across music, fashion, beauty and culture.

With an artistic vision rooted in honesty, emotional depth and constant evolution, JOAQUINA continues to build a world that reflects who she is becoming,  while establishing herself as one of the most distinctive voices shaping the new generation of Latin pop.