KELLY ROWLAND & DOVE
COLLABORATE TO RELEASE EMPOWERING SINGLE
FOR THE #MYHAIRMYCROWN CAMPAIGN
With real stories like these and a history of helping young girls build self – esteem, Dove was inspired to join forces with Kelly Rowland to write and produce an original song titled, “Crown”—a power anthem that aims to break down the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose. The resounding call: “Wear it proud. #MyHairMyCrown.”
“Growing up I felt many of the pressures young girls face today when it comes to embracing their hair, but my mom would always tell me that your hair is your crowning glory and you should wear it proudly,” says Kelly. “This song is very personal to me and, having met many of the real girls who inspired it, I am incredibly proud to be partnering with Dove to spark this conversation and encourage girls everywhere to love their hair.”
Tyrelle Davis and Faith Fennidy, both 11-years old, made headlines when they were sent home from school because of their hair extensions. Eleven-year-old Jorja Orrick was bullied for having short hair, which prompted her sister Sarah to cut her own locks in solidarity. Dove and Kelly used the stories of this young girls and incorporated them into “Crown” and featured them as the stars of the music video!
Dove is encouraging young girls and women from all over to join in spreading this anthem far and wide. Head to YouTube and Vevo to watch and share the music video and exclusive behind the scenes content featuring the real girls who inspired the song. Debuting February 6, 2019, the single will be released on Universal Music’s Island Records UK and available to stream on all streaming platforms.