KYRA MACHIDA RELEASES NEW SINGLE “DNA”

Emerging pop artist Kyra Machida drops her single “DNA” via Sound Factory Records/RECORDS/RCA Records. “DNA” is a high energy sultry, electro pop anthem leading into summer that gives all the vibes. This follows the release of her three-track bundle which included tracks “Speed” “Shibuya” and “Connect.” Most recently, she attended the 4th Annual Gold House Gala, bringing together Asian Pacific American stars, industry leaders and more to celebrate their excellence. Kyra also attended Mark Daftari’s class at Millennium Dance Complex in LA, where he taught choreography to “DNA.”

When asked about “DNA,” Kyra explains: “As an Aries, I know I can come off strong, confident, direct, maybe a little too much for some people — and that’s the energy behind ‘DNA.’ It’s effortlessly c*nty, but there’s so much intention that goes into it behind the scenes. We wrote it as a song that the girlies could throw on when they’re getting ready, strutting into the club, feeling hot. Working with choreographer Mark Daftari (Kesha) really helped bring the track to life physically — it made me hear it in a whole new way. And I think people will be able to see parts of the song that they didn’t hear originally.”

This marks Kyra’s fourth release coming after “Speed”, “Shibuya” and her debut single “Connect” that dropped towards the end of last year. Each song highlights her aesthetic of music that intertwines future pop vibes with various productions and beats, which are a perfect introduction to Kyra’s world and sound.

Born and raised in Japan, Kyra signed with a Japanese label at 14 years old and after years of hard work and persistence, her journey brought her to Los Angeles to continue to pursue her goals and passion with her music. With musical influences such as Imogen Heap and Pink Pantheress, Kyra describes her sound as “a mix of R&B melodies, lush vocals, plush layering harmonies over drum and bass with electronic influenced production.” She’s done various campaigns early on in her career already for fashion and car companies including Converse, Skims, Nike Air Max, Mercedes Benz and more. Now with the release of music that represents her and her artistry, Kyra is ready to be at the top of everyone’s future pop playlists.

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