Lexus & Amazon Music Unveil Spectacular ‘Destination .Paak – The Lexus GX Remix’ on World Music Day
Anderson .Paak debuts “Celebrate” remix and music video, encouraging fans to get outdoors
In honor of World Music Day, Lexus and Amazon Music are joining forces with the 8-time Grammy Award-winning artist Anderson .Paak to kick off a new campaign, “Destination .Paak – The Lexus GX Remix”. This initiative is aimed at encouraging fans to embrace the great outdoors and savor life’s offerings. The campaign features an exclusive remix by Anderson .Paak and a music video showcasing the brand-new 2024 Lexus GX, along with behind-the-scenes interviews and interactive content with the acclaimed artist. “Destination .Paak – The Lexus GX Remix” is now accessible on destinationPaak.com.
Fans will accompany Anderson .Paak on a journey through California’s wild forests and expansive desert landscapes in the 2024 Lexus GX, as he seeks the perfect location and inspiration to breathe new life into his original track, “Celebrate.”
“After a decade and a half in the music industry, I’m striving to stay inspired and make my kids proud,” Anderson .Paak stated. “I find that immersing myself in nature can be both humbling and revitalizing. That’s why, on this World Music Day, whether it’s a performance in a public park or a coordinated outdoor concert, I’m inviting my fans to join me outdoors to celebrate music.”
“The Lexus GX is designed for all of life’s adventures, both on and off the road,” said Cynthia Tenhouse, Vice President of Lexus Marketing. “It was an excellent match for Anderson .Paak’s re-release of the ‘Celebrate’ music video, as he highlights the GX’s robust durability and luxurious craftsmanship throughout his musical journey. Like Anderson .Paak, we hope to inspire more people to embark on their own outdoor adventures.”
The 2024 GX, completely reimagined from the ground up, was designed to inspire customers to follow their wanderlust, venture off the beaten path, and experience the thrill of driving. The all-new GX builds on a solid foundation of off-road capability, offering an unmatched blend of stylish features, intuitive technology, and off-road prowess that Lexus customers have come to expect.
Fans can explore the campaign in its totality on destinationPaak.com now through August 31, 2024. Exclusive featured content includes:
- “Celebrate” Music Video: opening in an undisclosed garage in California, Anderson .Paak explores some favorite relics from his career. Reminiscing on the journey that brought him to where he is today, Anderson grabs a few instruments and hits the road in the all-new 2024 Lexus GX. Traveling from the forest to the desert in search of the perfect location and source of inspiration, he delivers a reimagined performance of his original 2016 track, “Celebrate.” Reinvigorated by the natural beauty that surrounds him, he allows the rhythm of the music to consume him as he levitates into the air.
- Anderson .Paak’s “World Music Day” Playlist: Anderson .Paak shares a playlist of his favorite genre-bending remixes, that have inspired him throughout his career.
- The Lexus GX Gallery: a collection of behind-the-scenes images of Anderson .Paak and the all-new 2024 Lexus GX on-set of the “Celebrate” music video.
- Behind-the-Scenes Interviews: Anderson .Paak shares his journey as a musical artist, finding inspiration in nature, and creating his new NxWorries album with co-collaborator Knxwledge.
For more information on “Destination .Paak: The Lexus GX Remix” and the all-new GX, visit www.destinationPaak.com, www.lexus.com/gx and the Lexus Newsroom.
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