Liana Collaborates With Music Artist Rozzi And Illustrator Amber Vittoria For Limited Edition Design
Launching September 22nd at Shop Super Street, The “Joshua Tree” Tee Is Inspired by Rozzi’s New Single of The Same Name, To Be Released on September 14
(LOS ANGELES, CA) – LIANA, the cool girl’s go-to essentials label, is pleased to announce its collaboration with pop singer and songwriter Rozzi for Fall 2018. With artwork created by illustrator Amber Vittoria, the “Joshua Tree” Tee is inspired by Rozzi’s first single from her debut album and will be launching at Shop Super Street on September 22nd. Rozzi’s new single “Joshua Tree” will be available on all digital retailers on September 14th. Listen to a snippet of the song below.
Timed with the global launch of the “Joshua Tree” Tee on ShopSuperStreet.com and LIANAclothing.com on September 22nd, LIANA and Rozzi will celebrate the release with an exclusive party and performance at Shop Super Street’s La Brea store.
The “Joshua Tree” Tee is a celebration and tribute to Rozzi’s first single and features a Joshua Tree-inspired illustration by Amber Vittoria, printed on LIANA’s classic Margo Tee in white. Based off one of Lili Chemla’s, founder and designer of LIANA, favorite vintage shirts, the t-shirt has been edited to perfection, making it a style you put on and never want to take off.
“When I initially met Rozzi, I knew that we had to work together. ‘Joshua Tree’ is such an emotional song and we agreed that The Margo would be the ideal canvas to bring the metaphor of this tree to life. It was incredible to work with Amber and see her process in illustrating the mood of Rozzi in that song,” adds LIANA’s Lili Chemla.
Of her new single, Rozzi says, “I wrote ‘Joshua Tree’ a week after my last break up. I knew why we had broken up-I was very aware of what didn’t work with us-but I couldn’t help but remember the reasons we were together in the first place. The fact that both those things were true was so sad to me and I was hoping that he was remembering the good and not just the bad, like I was.”
The “Joshua Tree” Tee will be available starting September 22nd at ShopSuperStreet.com, Shop Super Street Los Angeles and at LIANAclothing.com. The style will retail for $78USD. For more information, please visit shopsuperstreet.com.
ABOUT ROZZI: At 19 years old, Rozzi was discovered by Adam Levine. After hearing a song she had written, Levine created a record label and signed her as his first artist. Soon after, she was sharing the stage with Maroon 5 at some of the most famed arenas across the country and honing in on her live performance. In 2016, Rozzi began her quest for self-discovery. It was then that Rozzi realized that she had been so focused on success that she hadn’t been living her life. So, Rozzi started living. Most notably she fell in love for the first time and had her heart broken. She felt things she had never felt before, she found herself, and then she wrote about it. Her debut album will be released later this year through Small Giant Records.
ABOUT LIANA: LIANA’S designs are not your typical basics, maintaining the principle that one should never sacrifice comfort for style. Launching with Tops & Socks in 2017, LIANA has recently evolved into head-to- toe sets. Integrating materials such as cotton, velvet and lurex to create an effortless yet lux aesthetic – LIANA pieces are as perfect for a night in as a night out. LIANA is a New York designed, Los Angeles made womenswear label created by Lili Chemla and is your new go-to. For more information, please visit http://www.LIANAclothing.com.