ACCLAIMED SINGLE “MAKE THE MOST” FEATURING H.E.R. HIS FASTEST RISING SONG YET
LONR. TO CELEBRATE RELEASE WITH A SLEW OF LIVE VIRTUAL PERFORMANCES ACROSS THE LIKES OF MTV, YOUTUBE MUSIC, VEVO, AND BET;
NAMED BET AMPLIFIED ARTIST FOR THE MONTH OF MAY
Rising genre-disrupting multi-hyphenate artist Lonr. releases his highly anticipated debut EP, Land of Nothing Real. Get it HERE via Epic Records.
The seven track project includes collaborations with H.E.R. and 24kGoldn, and finds the budding star coming completely into his own. A self-titled affair (Lonr. = Land of Nothing Real), the GRAMMY® Award-winning singer, rapper, songwriter and producer expertly weaves together introspective ruminations on songs like “Make The Most” featuring H.E.R., “Time” and “Jump” next to turn-up refuge anthems on songs like “Lit” featuring 24kGoldn and his break-out single “A.M.” All of this is delivered with a singular style, entrancing vocals, and soul-baring lyricism. Check out the official track list below.
Released earlier this month, lead single “Make the Most” featuring H.E.R. has received a wave of acclaim and attention. The FADER dubbed the song and video “beautifully sad” while Ones to Watch called it “dreamlike.” HotNewHipHop proclaimed “once again, Lonr. proves his ability to develop a catchy hook,” while Variance Magazine called it “a shimmering delight” and The Wild Honey Pie said that “there’s an earnestness in Lonr.’s lyrics and affectation that make him a natural…”.
Additionally, the song is Lonr.’s fastest-rising yet, with over 1.5 million streams to-date. It has appeared in over 32 New Music Friday playlists globally, and has been included in additional playlists such as Apple Music’s Mood., Breaking R&B and Brown Sugar, along with Spotify’s R&B Slow Jams, Mellow Bars and B.A.E. The song also recently officially impacted at Urban AC radio.
“Make the Most” follows previous singles “A.M.” and “Safe Zone,” which were released at the end of 2019. “A.M.” sparked the A.M. Challenge, which saw the track hit the top 5 of the Spotify Viral Chart and accumulated over 2 million user-generated videos on TikTok, including clips from names like Kendall Jenner and Charli D’Amelio. With that, Lonr. now amasses over 1 million listeners per month on Spotify and has accumulated close to 36 million streams across all platforms, world-wide.
Celebrating the release of the EP, Lonr. is set to go live across a number of platforms. Kicking things off, he’ll join Audiomack for an #OpenForum EP listening event at 11 AM ET today (@Audiomack on Instagram), followed by an exclusive performance on MTV’s #ALONETOGETHER Live Jam Session at 7 PM ET (@MTV). He will follow this with performances on YouTube Music’s #STAYHOME Livestream on April 27 at 4 PM ET(Lonr.’s official YouTube channel) , VEVO At Home on April 28 at 4 PM ET (@VEVO), and BET’s 106 & PARK Couchside Concerts on April 29th at 4 PM ET (@BET). Additionally, we are proud to announce that Lonr. has been selected as the BET AMPLIFIED artist for the month of May. BET AMPLIFIED is their new emerging artist initiative and the network’s seal of approval on who’s the next big thing in music!
Quickly making a name for himself as one of today’s most exciting new live performers, he recently concluded a sold-out tour supporting YBN Cordae across North America. Check out his recent performance for NPR’s WGBH HERE and watch him perform “A.M.” and “Safe Zone” as part of VEVO’s coveted DSCVR program HERE.
Now, he brings fans inside the Land of Nothing Real. Welcome to Lonr.’s world.