MASS APPEAL ANNOUNCES IMAGINE THAT A FAN-POWERED PLATFORM TURNING DREAM HIP-HOP COLLABORATIONS INTO REALITY

Mass Appeal is proud to announce Imagine That, a fan-powered platform inspired by one of the most persistent and on-going conversations in Hip-Hop: “What if these artists collabed together?”

For decades, fans have long imagined dream collabs and pairings that feel long overdue, inevitable or even unexpected. Imagine That, invites fans to submit their dream artist-to-artist or artist-to-producer collaborations and see which project Mass Appeal will bring to life.

Imagine That, follows Mass Appeal’s Legend Has It… series, a series celebrating and spotlighting some of the most important and influential Hip Hop artists of all time, the series has gifted a year long run of historic releases from culture defining artists including; Nas, DJ Premier, Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, Big L & De La Soul. Nas and DJ Premier closed out the Legend Has It… renaissance with the release of their highly anticipated collaborative album Light-Years via Mass Appeal. Light-Years is a 30-year working legacy reborn, further cementing their status as one the greatest rapper-producer duos of all time.

Fans can visit https://imaginethat.massappealrecs.com to get started on building their dream collab by selecting up to 4 artists and 4 producers they would want to hear together on a project. Once their lineup is set, an Imagine That visual will be generated featuring their dream lineup to share across social platforms and spark conversation. From there, fans can follow every step of the journey from submission and final selections, to signings and insight into the very moment the music is made.

With Imagine That… Mass Appeal further cements its commitment to preserving the past, celebrating the present, and pushing Hip Hop into the future — by letting fans help shape what’s next.