MIKE WILL MADE-IT LAUNCHES MADE-IT PRO NEW LIFESTYLE BRAND BASED IN ATLANTA
Grammy award-winning, multi-platinum producer, songwriter, artist and record executive Mike WiLL Made-it announces his new lifestyle brand Made-It Pro. Based in Atlanta and founded in partnership with Cash App & Square, the new line is a reflection of Mike and his community, intersecting sports, music, and Atlanta in an unprecedented way.
Alongside the announcement, Made-It Pro debuted with the release of a short film, showcasing all of Mike’s worlds colliding through his latest obsession with golf. From being pulled from an idyllic “Made-It Pro” golf dream back into the recording studio, his everyday life in Atlanta showing signs of inspiration, a flashback to where his love of the game all began, and it all coming full circle bring a new wave to Atlanta. Featuring cameo appearances from T.I. and Big Bank set to the Mike WiLL Made-It produced track “HUMBLE” and directed by Avery Stedman, creative directed by Jacob MacDonald and Corey Way.
“I didn’t see anything in the market that really reflected me, so I created it with Made-It Pro. It’s rooted in sports, but it’s a full lifestyle,” says Mike WiLL. “We started with a golf capsule because that’s where I’m at right now- when I’m not in the studio I’m on the course. This is just the beginning. The vision is big, and we’re building something that’s going to resonate globally. I’m excited for people to see what we’re about to do with it.”
The first Made-It Pro capsule collection is grounded in golf, something that is extremely personal to Mike, as he recently hosted his second annual Made-It Day golf classic benefitting his Making Wishes Matter foundation. Featuring innovative merchandise and accessories including golf balls, top quality T-shirts, polos, sweaters and more, Made-It Pro sees Mike’s latest creative vision come to life with elevated storytelling and intentional details at every level.
“As founding partners, Cash App and Square are proud to support not just a brand, but a movement that celebrates Atlanta’s creative community and the entrepreneurial spirit that drives it forward,” says Zack Ashley, Global Head of Brand Partnerships for Cash App and Square. “We believed in Mike’s vision for Made-It Pro from day one, and we’re excited that our brands can help bring it to life.”
The capsule will be available pre-sale exclusively for Cash App cardholders on April 3rd, and available to the public on April 6th. Sign up at Made-ItPro.com to join the waitlist. Cardholders can visit Made-ItPro.com and enter their offer passcode (the first 9 digits on their Cash App Card) to get access.*