New York Yankees Debut the Yankees Style Collection Presented by Mastercard

The New York Yankees announced the launch of the Yankees Style Collection, presented by Mastercard. Throughout the 2025 season, the retail platform at Yankee Stadium will include lifestyle collaborations by notable designers and brands — highlighting the club’s brand prominence in fashion beyond the baseball diamond.

The season-long platform will begin with a number of collaborations for Opening Day on March 27, featuring collections with Billionaire Boys Club, New York or Nowhere, Madhappy and ©SAINT Mxxxxxx, among others. Fans can buy the outerwear, headwear and accessories at the Team Store at Yankee Stadium while supplies last.

Mastercard will be the presenting partner of the 2025 season Yankees Style Collection. As part of the partnership, guests using their Mastercard to purchase Yankees Style Collection collaborations on drop days will receive exclusive offers. Throughout the season, a new Yankees Style Collection collaboration will debut monthly, with drops taking place before home games. For updates on upcoming collaborations and exclusive releases throughout the season, fans can follow Yankee Stadium (@yankeestadium) and visit www.yankees.com/fashion.

Marty Greenspun, Senior Vice President of Strategic Ventures for the New York Yankees, stated, “The Yankees brand transcends sports, embodies New York pride and has evolved into a global fashion symbol. The Yankees Style Collectionoffers our fans access to exciting fashion collaborations throughout the season. The response to previous collaborations has been exceptional — we recognize that fans desire more, and Yankee Stadium has an outstanding lineup of unique collections this season that allows them to showcase their Yankees pride.”

The Yankees’ interlocking “NY” logo is recognized around the world, having grown in popularity exponentially in the 1980s and 1990s when hip-hop artists embraced the Yankees cap as a style statement, showcasing pride in their city. The Yankees’ brand has further solidified its fashion influence by working with Major League Baseball to lend its iconic logo for licensed products with notable designers and brands, including recent MLB-licensed collaborations with AC Milan, Mo Willems/Hidden Pigeon and October’s Very Own, among others.

These collaborations and the brand’s widespread influence in streetwear have elevated the Yankees’ insignia, moving beyond its sports roots to become a hallmark of global fashion. The Yankees Style Collection seeks to uphold this legacy, providing fans with a unique opportunity to showcase their loyalty to the team while embracing contemporary fashion trends.

As the Yankees continue to innovate and expand their brand, the Yankees Style Collection promises to be a must-have for fans and fashion enthusiasts alike. The products available in the Yankees Style Collection are developed in conjunction with MLB. Several of the collaborations are in partnership with longtime Yankees partner and the Official On-Field Cap of MLB, New Era Cap. Legends’ global merchandise team operates the Team Store at Yankee Stadium.