Offset Joins Global Superstar, Ananya Birla, for First Crossover Single – “Cuffed (Jo Tha Mila)”

In a groundbreaking move, multi-platinum artist and entrepreneur, Ananya Birla, has solidified her place on the global stage by signing a record deal with BMG. Her much-anticipated crossover single, ‘Cuffed (Jo Tha Mila),’ featuring rap star Offset, is set to make waves worldwide.

As India gears up to dominate the global streaming market, ‘Cuffed (Jo Tha Mila)’ signifies a cultural milestone, marking the rapper’s first time working with an Indian artist as well as his first female-led collaboration of the year. The infectious bilingual pop track intertwines Ananya’s hypnotic vocals with Offset’s fiery verses, creating the first-of-its-kind Hindi-pop/American hip-hop fusion.

Ananya expresses gratitude, sharing, “BMG’s trust in my craft, coupled with Offset joining forces on the track, highlights their dedication in spotlighting Indian talent. I’m extremely grateful that I can continue to be a small part of propelling the South Asian narrative and fostering cross cultural collaborative exchanges. In BMG I have truly found an international partner who understands me as an artist and doesn’t want me to be anything other than who I am. It was an absolute pleasure to team up with Offset. I hope fans across the world enjoy the song.”

Offset, gearing up for his US tour, expresses excitement about collaborating on his first Hindi song with Ananya, stating, “I’ve always been intrigued by India, the people, the music and the culture. I’m pumped to kickstart a relationship with India with this collaboration with Ananya. Sending a big shoutout to all my Indian fans.”

This historic partnership with BMG, spanning licensing, marketing, and distribution, makes Ananya the first Indian-origin female artist to join the iconic conglomerate. BMG, known for its extensive catalog of artists like Jennifer Lopez, Kylie Minogue, Black Sabbath, and others, highlights the global appeal of Ananya’s music. Brandon Riester, VP, A&R, BMG, states “When collaborating with an artist, it is crucial to adopt a global perspective. Ananya’s remarkable artistry, exceptional musicality, and visionary approach perfectly align with BMG’s mission to make inroads into the rapidly expanding streaming market in India.”

Get ready for a musical revolution as Ananya Birla and BMG redefine the international music landscape with their unparalleled talent and groundbreaking collaboration.