ONE WEEK OUT: LATIN MUSIC MONTH™ REVEALS NEW PANELISTS AND SHOWCASE LINEUP FOR 2026 CONFERENCE

With one week to go before Latin Music Month™ returns to Los Angeles, the conference has revealed additional panelists and its 2026 showcase lineup for the two-day gathering, taking place September 30 and October 1 at the Luckman Fine Arts Complex at Cal State LA.

The latest additions bring together artists and professionals across media, management, touring, marketing, finance and artist development, adding new voices to the conference’s previously announced program.

SEPTEMBER 30

MANAGING THE MESSAGE: THE CHANGING WORLD OF PR

Sarah Duru, French Toast Agency
Elena Rodriguez, The Music Joint
Fernando Hurtado, In The Hyphen
Liz Calvario, TODAY

The conversation will examine how artists and their teams are navigating a changing media landscape and what it takes to build and manage an artist narrative today.

MUSIC AS MEDICINE: THE RISE OF CONSCIOUS & HEALING SOUNDS

Chiquis
Alisun
Gustavo Galindo
Paulina Arreola Barragán, SONA

The conversation will explore the growing intersection of music, wellness and emotional connection, and the role music can play in building deeper connections with audiences and communities.

ASK A LAWYER: THE POWER OF A MUSIC BUSINESS ATTORNEY

Oswaldo Rossi, Rossi Baldivia Klein Fine & Spector, P.C.
Marjorie Garcia, King, Holmes, Paterno & Soriano, LLP
Anthony Lopez, Double P Records / Double P Management / Prajin Parlay
Alex Flores, Z Records Publishing / Prajin Publishing / Double P Records Publishing

The session will bring music attorneys and industry professionals into the conversation to address the legal and business issues artists and their teams face as they build and grow their careers.

OCTOBER 1

BUILT, NOT VIRAL: WHAT ARTIST DEVELOPMENT LOOKS LIKE TODAY

Presented by peermusic

AnaSof
Yvonne Drazan, peermusic
José Luis Cornejo
Ariana Puente, Cosmica Artists Marketing
Monica Escobar, The 3 Collective

The panel will examine what artist development looks like in an era increasingly driven by algorithms, social platforms and viral moments, and what it takes to build a sustainable career beyond a breakout moment.

MARKETING THE MODERN HIT: WHAT ACTUALLY MOVES THE NEEDLE?

Presented by The Orchard

Kristen Cusumano, TikTok
Eric Tjahyadi, The Orchard
Miguel Lopez, Cowboy Consulting
Charlie Guerrero, Mith Media

The conversation will examine what is actually moving the needle in music marketing in 2026, from evolving fandoms and fragmented audiences to the platforms, strategies and technology helping songs meaningfully connect with listeners.

TOUR CHAOS: STORIES FROM THE ROAD

Mickey Sanchez, Rancho Humilde
Gabriel “Kiko” Valdivia, Promotores Unidos
Irene Balderama, Prajin Parlay
Rafa López, member of Elefante

The conversation will go behind the scenes of the live business, with perspectives on the realities, challenges and lessons that come with taking artists and shows on the road.

FINANCING THE MUSIC: WHAT DRIVES SUCCESS TODAY?

Presented by City National Bank

Ana Perez, City National Bank
Dania Echeverri, CAA
Max Perez, Double P Records

The conversation will examine the financial side of building careers and businesses in music, bringing together perspectives from banking, representation and artist management.

2026 SHOWCASE LINEUP

Latin Music Month™ has also announced its conference showcase lineup, featuring Ilusion Eterno, Tapy Quintero, Silvi, Wonderfox, Qiensave?, Camilo Sanchez, Papagodi, Ivanna and Susana Ballesteros.

The performances will be woven throughout the two-day conference, bringing live music into a program built around the creative and business sides of the Latin music industry.

As previously announced, peermusic will present SOUNDCHECK LIVE on September 30 at The Paramount, featuring ANASOF, Karen Moon as La Teacher, Santiago Shaheen, Jona Camacho and DSEIKO, with Sonido Cariño between sets. The evening is open to Latin Music Month Conference badge holders on a first-come, first-served basis, subject to capacity.

AUDITIONS, AWARDS & NETWORKING

Beyond the panels and performances, Latin Music Month™ will feature LMM Auditions presented by Fender and PreSonus, giving selected artists the opportunity to perform live and compete for gear from both brands.

Across both days, the conference will also present the LMM Awards, recognizing artists, executives, media and other voices across the music community, alongside dedicated networking sessions and happy hours, including programming presented by BMI and Warner Music Latina.

Latin Music Month™ takes place September 30 and October 1 at the Luckman Fine Arts Complex at Cal State LA, bringing together artists, executives, creators and music professionals for two days focused on the business, culture and future of Latin music.

Latin Music Month Conference is an initiative of the Latin Music Foundation and is fiscally sponsored by IncludUs Fund, a 501(c)(3) organization.

For tickets, the full schedule and updates, visit www.lmmconference.com and follow @LatinMusicMonthOfficial.