REBECCA BLACK GETS “PERSONAL” ON NEW SINGLE

FOLLOWING RIAA CERTIFIED GOLD “FRIDAY” ANNOUNCE
WITH “REMIX” + NEW PROJECT RELEASE SLATED TO DROP IN JUNE

2021 is the year Rebecca Black solidified her stamp on pop culture. Today, the 23-year old singer, songwriter and creator, delivers a queer, post-breakup bop “Personal,” to unapologetically cry and dance to. After making it clear she won’t take things personally, and an empowering saxophone breakdown, Black pleads for her ex to do the same.

“Personal” melts bubble-gum pop and hyperpop glitches as smooth as The Secret World of Alex Mack — and comes accompanied by yet another visual gem directed by Weston Allen, that is as equally meme-laden, and “Friday” easter-egg laid — soundtracked to Rebecca Black unique sonic universe.

“’Personal’ represents this reckoning with a consequence of heartbreak I hadn’t really ever understood” Rebecca shares, “which was the guilt and heaviness that comes with being the one to put an end to a relationship when that is not what the other person wants. I’ve learned you can’t really stop two people on roads heading in opposite directions, and it can feel so difficult to consciously make a decision that you know will hurt someone you love, while at the same time knowing it’s the necessary choice for yourself at the end of the day.”

The first offering from Black’s project arriving in June, “Girlfriend,” left the internet stunned. “Rebecca Black is having a major moment, right now,” PAPER declared and Billboard most recently highlighted her GLAAD Media Awards performance of the song as a “best musical moment” of the night, who also named the track “bubbly…fun… and… the exact kind of pick-me-up that so many of us are looking for.” Vulture cosigned, “she’s now serving up queer pop anthems.” In her leisure, Rebecca advocates for anti-bullying, mental health initiatives and the LGBTQ+ community, across recent partnerships with the AdCouncil, GLAAD, and Best Buddies.

To celebrate the 10th anniversary of her song of the zeitgeist, Rebecca, who has racked up 1.5 Million YouTube subscribers and 1 Million Instagram followers (@msrebeccablack), released a “Friday” remix featuring an array of electro-poptasm, including Dorian Electra, Big Freedia, 3OH!3 & produced by Dylan Brady of 100 gecs. “I have waited TEN YEARS FOR THIS, REBECCA,” @MTV posted with excitement. “Omfg. I can’t wait to see/awkwardly attempt the inevitable TikTok challenge for this song,” @Cosmopolitan also shared with anticipation on Twitter.

In 2011, Black’s viral hit “Friday” was viewed by more than 150 million people worldwide and became the fastest-growing song and video that year. Now with a RIAA Gold certification, a No. 1 on Youtube, Billboard’s Heatseekers chart, and a Teen Choice Award (“Choice Web Star”) to her name, the decade wrapped up with Rebecca making notable highlights of the past 10 years including features in Rolling Stone and Billboard. Rebecca Black also appeared in Katy Perry’s music video “Last Friday Night.”