Reebok and Universal Products & Experiences Launch Magical Kids’ Sneaker Collection Inspired by DreamWorks Animation’s Hit Preschool Brand Gabby’s Dollhouse

Reebok, the iconic and irreverent sports culture brand, announced its newest collaboration with DreamWorks Animation’s hit preschool brand, Gabby’s Dollhouse. The whimsical Gabby’s Dollhouse x Reebok collection celebrates imagination, learning and creativity, values shared by both brands and central to every Gabby adventure. The collection also celebrates Gabby’s Dollhouse: The Movie, DreamWorks Animation’s first-ever cinematic adventure for the global smash streaming series, debuting in theaters worldwide on September 26, 2025. Launching globally May 29 at 10 a.m. ET, the capsule features two beloved Reebok classics: the Club C Revenge and Classic Leather ($50–$60 MSRP) available in preschool and infant/toddler sizes, inspired by Gabby and her Gabby Cats.

Since its 2021 debut, Gabby’s Dollhouse has quickly become a global preschool phenomenon. The mixed-media series takes young viewers inside Gabby’s magical dollhouse, where every episode begins with a surprise and unfolds into a fantastical world filled with musical moments, mini-worlds, and adorable cat characters. The series encourages a growth mindset, flexible thinking, and creative problem-solving through play. With a top-rated app, award-winning toys, global fan experiences, Gabby’s Dollhouse continues to captivate millions of young fans worldwide.

“Gabby’s Dollhouse and Reebok both hold a special place in pop culture, capturing hearts through creativity, storytelling and play,” said Rich DiLando, senior director of product marketing – collaborations and kids at Reebok. “As a top preschool brand and kids’ series on Netflix in the U.S., Gabby’s world inspires young imaginations and this collection brings that magic to life in a fun, wearable way.”

The Gabby’s Dollhouse x Reebok collection features two (2) styles with character-inspired details, light-up features, and vibrant prints that transport children straight into Gabby’s colorful world. All sneakers arrive in a custom Gabby’s Dollhouse x Reebok window box and include co-branded sock liners.

“Collaborating with an iconic brand like Reebok brings the world of Gabby’s Dollhouse to life beyond the screen, blending creativity and playfulness in a fun and stylish way,” said Stephanie Kraus, executive vice president product design and development, Universal Products & Experiences. “This collection gives young fans an imaginative way to step into the world of Gabby and her Gabby Cats, just in time for the debut of Gabby’s Dollhouse: The Movie in theaters worldwide this September.”

Collection Highlights Include:

• Classic Leather Step N’ Flash 2.0 (Preschool – $60 MSRP; Toddler – $50 MSRP): A sparkle-filled design featuring an all-over “Gabby Cats” print, glitter overlays, light-up side stripes with an on/off button, and charming details like stars and music notes inspired by the show’s characters.
• Club C Revenge (Preschool – $60 MSRP) : Fusing the beloved architecture of Gabby’s Dollhouse with Reebok’s classic Club C Revenge silhouette, this style features a teal synthetic leather upper, sparkle patent overlays, peekaboo character graphics, and a shimmering lurex

The Gabby’s Dollhouse x Reebok collection will be available on Reebok.com and at select retailers starting May 29, 2025, at 10 AM EST.