ROLLING LOUD ANNOUNCES CHARITY GOLF INVITATIONAL

Rolling Loud, The World’s Largest Hip-Hop Festival, is teeing off its Los Angeles festival week with its Rolling Loud Golf Invitational Presented by swang, an exclusive charity golf event set to take place on March 13 at Angeles National Golf Club. Proceeds from the tournament will support the Black Music Action Coalition’s (BMAC) Restore & Rebuild LA initiative, providing immediate and direct relief to Altadena residents and small businesses impacted by the devastating Los Angeles fires.

Rolling Loud has a strong history of giving back to the communities it activates in, hosting invitationals in cities around the country. Each event has been dedicated to benefiting local communities, providing crucial funding and support to organizations that address needs in the area. The Rolling Loud Golf Invitational has consistently served as a platform for change, blending music, sports, and philanthropy to make a lasting impact.

Angeles National Golf Club is located in the same mountain range as Pasadena and near Altadena, a historically Black neighborhood that has long faced gentrification pressures. Through this initiative, Rolling Loud and swang aim to support Altadena residents, helping them remain in their homes and sustain the community they have built.

BMAC brings over four years of economic justice advocacy and has established a dedicated fund with existing infrastructure to ensure direct cash relief reaches those in need as quickly as possible. By leveraging its track record of success, BMAC is able to scale this initiative efficiently to assist as many affected individuals, families, and businesses as possible. Donations can be made directly via the BMAC Restore & Rebuild LA fund HERE.

BMAC CEO & President, Prophet, states, “The Black Music Action Coalition (BMAC) is proud of our steadfast partnership with Rolling Loud and our shared commitment to tangible outcomes in social and racial justice. Rolling Loud, as the biggest hip hop festival in the world, is a template for successful business rooted in purpose. BMAC also commends swang for shining a light on our work to bring resources to the Altadena community impacted by the Eaton Fire. BMAC, Rolling Loud and swang are aligned in this mission, and we look forward to continuing to partner around meaningful initiatives.”

​​“swang was started to create space for those who were never invited but always belonged; to reframe the game through culture for the ones who needed a different entry point to understand that the sport is for them, too.” said swang founder Modi Oyewole. “Teaming up with the biggest hip-hop festival in the world, right here in los angeles, makes a statement: golf’s next era is here, and it looks like us. With proceeds benefiting altadena’s fire recovery efforts, this collaboration isn’t just about the future of golf—it’s about giving back to the communities that make it possible”

Beyond raising crucial funds, the Invitational will also drop an exclusiveRolling Loud x swang merch collab, pulling inspiration from the neighboring Altadena community and Rolling Loud’s imprint on music and culture. The lineup includes a detailed long-sleeve polo, an embroidered cap, and an oversized tote built for the everyday haul. Designed by swang, the collection reimagines golf style through a new lens—one that’s louder, fresher, and rooted in the culture that actually moves it forward.