SLAYYYTER UNLEASHES NEW SINGLE “BEAT UP CHANEL$”

Cult-favorite pop disruptor SLAYYYTER kicks off a new era with “BEAT UP CHANEL$”, produced by Austin Corona and Wyatt Bernard. The single, laced with high-gloss lyrics about love, excess and detachment, is out everywhere now via RECORDS / Columbia Records. “BEAT UP CHANEL$” is accompanied by an official music video with imagery depicting the grungy carefree lifestyle told through the track’s lyrics. 

“BEAT UP CHANEL$” marks SLAYYYTER’s first release since signing to RECORDS / Columbia Records – read Variety’s exclusive announcement HERE.

With “BEAT UP CHANEL$”, SLAYYYTER serves a club anthem packed with chaos, couture and cutthroat attitude. Fueled by glitchy club beats and pulsating synths, the track is a maximalist fantasy at the intersection of materialism and heartbreak. For a fleeting moment, a flicker of longing peaks through when she admits “I WANT SOMETHING FOR REAL…” before snapping back into a frenzy of hair dye and afterparty hotel scenes. The result is a fever dream of fame and hedonism, kicking off what promises to be SLAYYYTER’s most defining chapter yet. The accompanying music video, codirected by SLAYYYTER and Hannah DeVries, creates a landscape for the raw and gritty new single. 

Of the new song, SLAYYYTER shares, “‘BEAT UP CHANEL$’ MARKS A NEW START FOR ME. THERE IS SOMETHING ABOUT IT THAT FEELS NOSTALGIC, LIKE THE INDIE ELECTRONIC MUSIC I WOULD RINSE ON MY IPOD AS A TEEN. IT’S AN EVOLUTION OF MY SOUND AND WHERE MY HEAD IS AT CREATIVELY FOR THE FUTURE. DRUNK HIGH SCHOOL NIGHTS IN PARKING LOTS, HANGING AT THE SKATE PARK WATCHING THE BOYS, LONGING FOR DESIGNER ITEMS I COULDN’T AFFORD, PARTYING IN MOTELS IN ST. LOUIS WHEN THE BARS WOULD CLOSE, DYING MY HAIR PURPLE. AS A 28-YEAR-OLD I THINK BACK TO THESE TIMES OF MY LIFE AND FEEL LIKE THEY MIRROR EVERYTHING CURRENT. I THINK THE CONTRAST BETWEEN DIRT, MUDDINESS, DISTORTION, AND GRIT WITH SOFT AND EUPHORIC RELEASE IS WHAT MY MUSIC IS ALL ABOUT. 2 CORINTHIANS 5:17 ‘OLD THINGS HAVE PASSED AWAY; BEHOLD, ALL THINGS HAVE BECOME NEW’.”

With over 300M global streams, an 800K social following, and 25M YouTube views, SLAYYYTER, who recently wrapped up a tour with Kesha, is launching full throttle into a fierce new cycle. A modern muse, SLAYYYTER has attended numerous Fashion Weeks, sitting front row at shows such as Christian Siriano, AREA, Private Policy, Colin LoCasio, Anna Delvey and Kelly Cutrone’s presentation of SHAO, and more. Additionally, she has attended exclusive events for GANNI among several others.

 

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