Subaru of America Celebrates Record March Sales and Best-Ever Sales Month in Company History

Subaru of America, Inc. (SOA) reported 71,478 vehicle sales for March 2025, a 16.6 percent increase compared with March 2024. March 2025 marked the best-ever sales month in the history of the company, topping the current record set in August 2019 (70,039). SOA also reported year-to-date sales of 166,957, a 9.1 percent increase compared to Q1 2024. March marked the 32nd consecutive month of month-over-month sales increases for the automaker.

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Subaru continues to raise the bar, celebrating our best sales month ever while setting the standard for automotive safety. Thanks to our team members and associates at Subaru Corporation and Subaru of Indiana Automotive (SIA), we are bringing to market models recognized as some of the safest SUVs, EVs, and hybrids on the road today. Consumer Reports has ranked Subaru as the best mainstream automotive brand and the most reliable automotive brand, with eight recommended models for 2025 including Forester, Crosstrek, Ascent, Outback, Impreza, Legacy, BRZ, and WRX. This only builds upon the trust that our customers place in Subaru, our retailers, and our ever-expanding lineup.”

Forester maintained its position as the top performer by volume and achieved its best month of all time with 22,570 vehicles sold, up 7.2 percent over March 2024. Crosstrek took the next spot, marking its best March ever with 18,169 vehicles sold in March, a 25.1 percent increase over the same month in 2024. Outback sales also remained strong with 17,539 vehicles sold, up 29.9 percent over March 2024. In addition to these sales volume leaders, four other carlines, BRZ, Impreza, Legacy, and Solterra, also saw positive sales growth over the previous year.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Our record-breaking sales figures reflect our Subaru retailers’ unwavering dedication to delivering outstanding service, a commitment further validated by recent industry rankings. More than ever, safety and longevity are top of mind for so many customers, and Subaru vehicles like our top-selling Forester are more than just a mode of transportation, becoming part of their lives. We know that with a focus on building relationships through reliability and customer satisfaction, continued growth and success will follow.”