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“The visible effect made on a surface by pressure”

THE ADVERTISING CAMPAIGN FOR THE FALL 2020 MEN’S COLLECTION DESIGNED BY KIM JONES

LIKE PSYCHEDELIC PICTORIAL WAVES, THE LETTERS IN “DIOR” UNFOLD IN BLACK AND WHITE, FORMING THE SUBTLE BACKDROP OF CAMPAIGN IMAGES SHOT BY STEVEN MEISEL.

EVOKING THE SUN-DRENCHED SPIRIT OF FLORIDA, FALL 2020 LOOKS BY KIM JONES APPEAR IN A DECOR INSPIRED BY THE SCENOGRAPHY AT THE DIOR FASHION SHOW IN MIAMI, FEATURING ORIGINAL SKETCHES BY THE ARTIST AND DESIGNER SHAWN STUSSY, A KEY FIGURE OF THE ’80S SURF SCENE.

“THIS CAMPAIGN CAPTURES THE IDEA OF MIAMI AND THE MODERN VISION OF DIOR ENHANCED BY SHAWN’S GRAPHIC IDENTITY,” EXPLAINS KIM JONES, ARTISTIC DIRECTOR OF DIOR MENSWEAR, AS CREATIONS ARE BROUGHT TO LIFE IN A CAPTIVATING VIDEO.