Toyota Launches New NFL Campaign Championing the Future of Football
Brock Purdy, Jordan Love, Eli Manning star in campaign that showcases Toyota’s support of NFL FLAG, brings fans closer to the game through new experiences and celebrates the passion driving football forward
Toyota Motor North America launched a new NFL campaign celebrating the relentless passion that drives football forward at every level. As the Official Automotive Partner of the NFL, Toyota’s season-long campaign is inspired by the fans, athletes and communities whose commitment to the game never lets up.
Toyota’s commitment extends well beyond NFL Kickoff and into communities where football begins. Through nearly $4 million in donations from Toyota and their dealers to NFL FLAG, Toyota has helped reach more than 418,000 youth athletes nationwide. As youth flag participation has grown more than 50% over the last six years, including a 60% increase in girls’ high school participation during the 2024-25 season compared to the prior year (Source: NFHS), Toyota and its dealer network continue expanding access to the game through local leagues, clinics and community initiatives.
Toyota will also bring fans closer to the game they love through the return of Toyota Gameday Giveaways. Throughout the season, fans will have opportunities to win a trip to Super Bowl LXI in Los Angeles, a Toyota vehicle of their choice during Toyotathon, and tickets to any 2027 NFL regular season game, among others.
“Every player, every fan and every community has something that drives them,” said Dedra DeLilli, vice president, marketing communications at Toyota. “Football requires commitment and sacrifice from those who love it. At Toyota, we’re inspired by those who keep showing up, keep believing and keep driving players, fans, and communities forward. That’s why we’re committed to helping grow the game for the next generation.”
New Campaign Driven by the Light Inside Us
Toyota’s new campaign is built around a simple belief: every football journey begins with a light inside that can be passed along to the next generation.
Whether it’s a young athlete chasing a dream, a parent cheering from the sidelines or an NFL star remembering where it all began, Toyota’s newest NFL campaign celebrates the passion that keeps football moving forward.
In “The Game Won’t Stop,” Team Toyota athletes Eli Manning and Brock Purdy join young NFL FLAG athletes in a celebration of football’s endless energy. As day turns to night, Toyota vehicles illuminate a flag game that never stops; symbolizing the passion that drives players to keep competing, improving and inspiring the next generation.