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070 SHAKE SHARES NEW VIDEO FOR “PURPLE WALLS” VIA DEF JAM RECORDINGS

070 Shake shares a new video for “Purple Walls,” a highlight from her critically-acclaimed sophomore album You Can’t Kill Me, directed by Nico Ballesteros. The video arrives on the heels of extensive touring both as a headliner in North America and Europe, as well as in support of Kid Cudi as part of his “To The Moon” tour. Upon its release, Pitchfork lauded You Can’t Kill Me saying, “Shake’s despairing, rafters-reaching voice still holds the same weight…her woozy, plaintive songwriting doesn’t lose its intoxicating touch,” and this week Time Magazine listed it in their Top 10 albums of 2022.

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You Can’t Kill Me is an extension of Shake’s previous interrogation of humanity, aiming to further expose her innermost feelings and to explore complicated interpersonal connections, digging deeply as a manifesto about emotional investment, codependency, and withdrawal. Speaking on the project’s premise, she shares: “We’re so attached to this physical world, it makes us more susceptible to being hurt. You can’t kill me because I’m more than my body.” Further detailing the album’s genesis, she says “With each album, it’s like you’re being revealed more and more. You Can’t Kill Me shows how dedicated I am to being free within music… Feeling is the biggest ingredient of my music.”

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