Today, New Zealand’s platinum sensation BENEE drops the music video for her song “Happen To Me”. “Happen To Me” stands out as the fan-favorite track from her critically adored full-length debut album, Hey u x.
The gothic visual finds BENEE at the center of the table during a surreal The Last Supper-style royal feast. She sits on a throne alone as guests enjoy medieval delicacies. As she flips through tarot cards, she turns over the death card only to be greeted by a man on a pale horse before finally disappearing from the table. As the song grapples with her own fear of death, the video personifies this existential struggle. Over a soundtrack of hummable guitar and lithe synths, she confesses, “I think about these things too much. My mind likes to wind itself up. And I don’t get a lot of sleep. ‘Cause what if they happen to me?” Ultimately, BENEE upholds what has become a tradition of captivating and cinematic videos with “Happen To Me.”
Of the video, BENEE says, “Stoked to be sharing this music video with everyone! I filmed it with a bunch of mates, and it was the coolest set! Hope you love it as much as I do ”
Last fall, Hey u x arrived to universal critical praise. Pitchfork observed, “Hey u x strikes a balance between whimsy and moodiness,” and British Vogue described it as “13 tracks of heavenly indie-alt pop.” Meanwhile, Billboard claimed, “BENEE has had a blockbuster year, lockdown be darned.” Further acclaim came from Consequence, E! Online, Entertainment Weekly, i-D, Los Angeles Times, NME, NPR, NYLON, MTV, PAPER Magazine, People, Pigeons & Planes, Rolling Stone, Stereogum, The FADER, The Guardian, V Magazine, Variety and many more. Billboard named BENEE one of its “21 Under 21 Artists” and Rolling Stone hailed her an “Artist You Need To Know,” meanwhile Hey u x was included in “Best Of 2020” lists from Billboard, Idolator, Teen Vogue, UPROXX and more. Not to mention, she delivered an unforgettable performance of “Happen To Me” on The Late Show with Stephen Colbert.
Stay tuned for more from BENEE very soon!