BLACK FORTUNE & BIA JOIN FORCES FOR “BUY WHAT U WANT” MUSIC VIDEO

Rising DMV-bred hip-hop artist Black Fortune continues his ascent with the release of the official music video for his latest single, “Buy What U Want,” featuring multi-platinum global artist and labelmate BIA. The track appears on his latest EP, Road to Osshland III, available now via Epic Records/Livin In Full Entertainment.

The video takes place in a vacant, ambient warehouse, where Fortune and BIA, join forces to provide the moody visual for “Buy What U Want,” a romantic ballad laced with visions of grandeur and the perfect canvas for the two artists’ versatile approaches, which appear effortless and polished. Apropos, by the tail end of the video, directed by Jake The Shooter (Lil Baby), BIA and Fortune are donning complementary furs – as if they’ve achieved the title of the song.

This is the latest in a handful of star-studded affairs for Black Fortune, whose steady diet of mixtapes and EPs have helped conjure a cult-like following, while his OSSHWORLD universe has powered curiosity as a true artist to watch. He recently collaborated with Denzel Curry on “Ice” as part of his Road to Osshland series, as Fortune methodically chronicles the journey towards his fateful debut album. The series will continue soon, with another installment due for imminent release.

Fortune occupies increasingly rarefied air as his profile and following grows, and his latest video is exemplary of that. The road to Osshland makes its latest stop at “Buy What U Want.” Enjoy it now.