BMW of North America Reports Q3 2025 U.S. Sales Results

BMW of North America reported Q3 2025 sales results for the BMW and MINI brands in the U.S.

BMW.
BMW sales rose 24% in Q3 2025 vs the same time period last year. Through the first three quarters of 2025, BMW sold 275,385 vehicles in the U.S., which represents an increase of 8.5% vs the 253,840 vehicles sold through the first three quarters of 2024.

“BMW customers remain enthusiastic about our product portfolio and the diversity of our drivetrain offerings,” said Sebastian Mackensen, President & CEO, BMW of North America. “Together with our dealer partners, we head into the final stretch of 2025 well positioned to surpass last year’s record total for BMW sales in the U.S.”

BMW Electric Vehicles.
Through the first three quarters of 2025, nearly 20% of BMW vehicles sold in the U.S. had either a battery electric (BEV) or plug in hybrid (PHEV) drivetrain. In the third quarter of 2025, the company sold 16,096 “electrified” vehicles, which represents a 2.8% decline from the 16,557 sold in the third quarter of 2024.

MINI.     
MINI sales totaled 7,270 vehicles in the third quarter of 2025. The figure represents an increase of 37.6% over the 5,284 vehicles delivered during the same period in 2024. Year-to-date, the brand’s sales are up 24.6% in the U.S., a strong performance attributed to the success of its completely renewed product portfolio.

Table 1: New Vehicle Sales BMW of North America, LLC, Q3 2025.