Customer Demand Brings Tuscadero Color to Jeep® Gladiator Pickup for the First Time

The Jeep community asked and Jeep brand delivered. Tuscadero, the audacious, deep and intense chromatic magenta exterior paint color, made famous on the iconic Jeep Wrangler, is now available for first time on Jeep Gladiator, the world’s most off-road capable midsize truck.

“Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “Now Gladiator is both the only pickup to deliver open air freedom and the only pickup available in Tuscadero.”

Some 30,000 customers placed orders for Tuscadero when it debuted in 2021 on Wrangler, making it an all-star in the lineup of vivid, limited-edition colors, including Gobi, Gecko, Chief and Nacho, that add customization and appeal to Jeep brand vehicles from the factory. Tuscadero debuted on the new 2024 Jeep Wrangler last month and will arrive in dealerships this summer.

The 2024 Jeep Gladiator is now available in eight exterior colors, including Tuscadero and new-for-2024 Anvil, plus multiple open-air freedom options, including three removable top options, two removable door options and a folding windshield.

Tuscadero is available to order now through the end of the 2024 model year at a U.S. manufacturer’s suggested retail price (MSRP) of $895 on Gladiator Sport, Mojave and Rubicon. It expands to additional trims later this quarter and arrives in showrooms this summer.