Five tips to create a beer garden your customers love

Beer gardens are beloved in Britain, attracting large crowds whenever the sun comes out. Providing the public with a great beer garden is a great way to improve the atmosphere of your pub or restaurant, not to mention reap plenty of extra profits.

So, how can you craft an outside drinking experience that keeps people coming back for more?

In this article, we’ll share five tips to create a beer garden your customers love.

• Choose the right furniture

The furniture you use in your beer garden plays a big part in getting the overall look and feel right. Make sure that the furniture is comfortable to sit in and lightweight enough to be moved around. Since it’s going to be outside for long periods, it’s best to use furniture made from treated timber that’s resistant to the elements.

• Focus on décor

Quality decorations are just as important outside as they are indoors. Invest in some eye-catching potted plants and some lazy climbers to add a green touch to the space. You’ll also want to make sure that your beer garden is well-lit. Why not try LED lighting? It’s much more energy-efficient than traditional lighting, helping you save on energy bills.

• Layout

Even though a beer garden is an open, outside space, that doesn’t mean it can’t have all the intimacy that you get indoors. All you need to do is partition the area into different sections, creating a greater sense of privacy in pockets of space.

This will also allow you to appeal to different demographics. You can have sets of two seated tables for couples in one part, larger benches for families and large groups in another, and even a more open section with a TV for any sports lovers.

• Make service accessible

Even sitting outside, removed from the main area your pub, bar, or restaurant, your customers will expect the levels of service they’d get inside. You should think carefully about the steps you can make to give them access to the amenities they need.

One simple way to do this is to install a dedicated outside bar. As an alternative remedy, you can post more serving staff outside – an especially important measure during busy periods.

• Keep it warm

As much as we’d love the sun to always be out in the UK, it isn’t something we can count on. All the same, your beer garden customers will want to stay warm and dry, regardless of the weather. With their comfort in mind, you need to provide them with ways to keep warm.

This could include installing outdoor heaters to switch on at night or when the sun goes behind the clouds. You could also provide throws and blankets for customers to use whenever they start to feel the cold.

There are so many ways you can boost the appeal of your outdoor space. Start with our five tips above and see your beer garden transform into an attraction your customer love.