GRAMMY-winning artist/producer Hit-Boy releases new posse cut “Start Dissin'” (feat. BabyTron, AZ Chike & Spank Nitti James)
On the heels of “Wheel of Fortune” featuring Detroit rap staple Peezy, 3x GRAMMY Award-winning artist and producer Hit-Boy has dropped his newest single “Start Dissin’” (feat. BabyTron, AZ Chike & SpankNittiJames), alongside an accompanying video. Also out today, is TiaCorine‘s latest single, “Backyard” with JID – produced by Hit-Boy. “Start Dissin’” arrives just a month after the release of “What’s the Deal?”, Hit-Boy’s first-ever independent drop, which was followed by “Eat Couch” (feat. Spank Nitti James) and “Wheel of Fortune” (feat. Peezy), in an ongoing influx of creative freedom as he embraces his newfound independence. “Start Dissin'” finds Hit-Boy embracing the new generation of Hip-Hop across coasts, merging the playful West Coast sound of Spank Nitti James and AZ Chike with Detroit spitter BabyTron’s witty punchlines. With the four artists going back-back trading verses over a twinkling SoCal beat produced by Scott Storch, Hit-Boy creates a modern-day posse cut after famously producing A$AP Rocky‘s 2013 track “1Train” (feat. Kendrick Lamar, Joey Bada$$, Danny Brown, Action Bronson, Big K.R.I.T. & Yelawolf). The accompanying music video for “Start Dissin'” was shot in Beverly Hills at a recent star-studded day party sponsored by D’Usse, Don Londres and Hoodville in celebration’s of HIt-Boy‘s freedom, with the likes of Mario, N3EON, PlaqueBoyMax and others in attendance, and over 50,000 people tuned into its livestream. Hit-Boy recently linked up with his close friend and collaborator Jay-Z, who helped him exit his 18-year publishing deal in July. With the next chapter of his career officially underway, Hit-Boy is embracing his influential role as an all-around creative and artist in modern-day Hip-Hop while hitting a hard reset and amplifying his creative freedom, on which Hit-Boy shares, “I’ve never felt more empowered as an artist… after 20 years in the game, I feel like I’m just getting started”.
Hit-Boy has spent the past two decades serving as one of the music industry’s most sought-after producers, boasting an impressive roster of credits spanning from the crafting of Pop smash hits for icons like Beyoncé, Rihanna, and Ariana Grande, to producing countless hit records for Hip-Hop heavyweights like Nas (helping secure his only GRAMMY win for King’s Disease – Best Rap Album), Kendrick Lamar, and Jay Z, who Hit-Boy is the sole producer to gift a Diamond record to for “N***as In Paris”. Beyond his decorated prowess behind the boards, Hit-Boy is a formidable rapper and songwriter in his own right, having recorded and released seven mixtapes and numerous collaborative albums including recent full-length projects with The Alchemist and his father Big Hit (Black & Whites), LaRussell (RENT PAID) and BlueBucksClan (Biggest Out The West). Hit-Boy‘s name has become synonymous with Hip-Hop culture at large and he has widely been credited for shaping the landscape of its sound within the West Coast, infusing the region with a modern-day bounce through hit tracks like Nipsey Hussle and Roddy Ricch‘s “Racks In The Middle”, as well as Billboard-charting Pop records from Beyoncé‘s “TEXAS HOLD ‘EM” to Justin Bieber‘s “Right Here” (feat. Drake).
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