The San Diego-via-Spanish Harlem Rapper Shows His Sinister Side in the Video for the CHAMP EP Opener
Switching up his style for each project without losing his artistic essence, Joey Trap is one of the most versatile rising rappers in the game. Loudly proclaiming his satisfaction with his life and career, Joey shares “I’m Good,” a new music video. Plowing through tinker-toy synths and booming 808s (courtesy of producers Akachi and MoneyEvery) with a rock-steady flow, Joey revels in his self-made status and proudly proclaims his intentions to do whatever he wants whenever he wants: “Doin’ 120 while we ridin’ on the freeway/Momma mad I threw like $30,000 on my B-day.” In the video, directed by Nicholas Jandora (Lil Skies, Gnar, Landon Cube), Joey jerry-rigs a deadly weapon out of a saw and a baseball bat, dwelling in his lair with a crew of baddies and a boxframe Buick and waiting for his opportunity to bust loose and take over the world.
“I’m Good” is the opening track from CHAMP, Joey’s recently released EP. An 11-pack of textured, feel-good trap music, CHAMP finds Joey in flex-mode: “F*ck it I do my thing/VVS bless my chain/I did this on my own, so if I lose myself to blame,” he rhymes on project highlight “Right Now.” Featuring the recent single “I DO,“ which inspired a mischievous wedding-set new video, CHAMP EP showcases Joey’s diverse taste in production–he likes echoing 808s, plinking percussion, and earworm-y guitar lines. Joey artfully mixes boasts and biography, reflecting on how his past struggles inform his desire for stardom. Dedicated to all the champs in Joey’s life, from his mother to his brother to his fans at home, CHAMP EP is available to stream everywhere via Young Rich Squad/PIVTL Projects.
With over 225k followers on Instagram and 1.5 million monthly listeners on Spotify, Joey Trap is carving his own path through the industry and picking up an army of loyal fans in the process. Already one of the most prolific rappers in the game, Joey makes an uncommonly diverse music, bending his styles to fit the tastes of rap fans of all stripes. In January, Joey shared the Wild West project, featuring an appearance from Mikey100k, a concept record with songs like “Purse” (featured on Spotify’s Clout Culture playlist and with over 1 million streams on Spotify), “John Wayne” (over 1.1 million streams on Spotify) and “Arrival” (775k Spotify streams).” February’s STFU EP has a punk rock energy and a sound purpose-built for mosh pits. Featuring an appearance from Joey’s frequent collaborator and recent tourmate TOKYO’S REVENGE, the STFU project hosts the anarchic single “JOHN CENA.“
Though he’s released more than a year’s worth of music in just three months of 2020, Joey Trap is far from finished–stay tuned for much more from this San Diego-via-New York City rapper as the year moves along.