Dove Brings “Hot Seats” to Charli xcx’s Music, Fashion, Film Tour, Giving Fans Access to One of the Hottest Music Moments of 2026

Fans can score free tickets, exclusive prints and more as Dove Hot Seats turns up the volume on its second year

Beauty brand Dove announced the next installment of “Hot Seats”, the brand’s marquee music initiative that gives fans access to the hottest tickets, by reuniting with Charli xcx. Marking the third collaboration between Dove and Charli xcx, the brand will serve as an official sponsor for her upcoming Music, Fashion, Film tour.

Hot Seats was created with a consumer-first mission: to give music lovers access to the year’s biggest music moments, while equipping them with Dove Whole Body Deo, so they can move and dance with total confidence – and without the worry of odor. This time, Dove is bringing Hot Seats to the Music, Fashion, Film tour with surprise ticket access, city takeovers and experiences.

On-the-Ground Tour Takeovers

Across key tour stops in Philadelphia, New York City and Los Angeles, Dove Hot Seats is giving fans a chance to win tickets to sold-out shows:

• Pre-Show Local Pop-Ups (August 26): Dove is taking over local hot spots across three major tour stops on the same day, popping up at Repo Records in Philadelphia, Iconic Magazines in New York City, and Book Soup in Los Angeles. Each newsstand will invite the first 300 fans in line to pick up a limited-edition Dove x Charli xcx newspaper with exclusive photography of Charli on tour, complete with “Peel & Reveal” stickers for a chance to win concert tickets. Fans in line will also walk away with a free Dove Whole Body Deo sample to keep them fresh for the show and beyond.
• In-Arena Experience & Upgrades: Inside venues, Dove will style spaces with concourse signage, pre-show Polaroid ops, and bathroom takeovers with mirror wraps and sampling stations, all designed to help fans feel fresh and confident enough to dance all night. Fans who post live concert moments via Confetti can win real-time “Hot Seat” ticket upgrades, and Brand Ambassadors will distribute Dove Whole Body Deo samples at exit gates post-show.

A Year of Unmissable Music Moments

Dove has spent 2026, the second year of its Hot Seats program, showing up for fans during music’s biggest moments – from kicking off the year at the Grammy’s, to ushering in festival season in Indio as the city’s official deodorant sponsor, to bringing Hot Seats on the road with activations across key stops of one of the summer’s hottest tours.

“Hot Seats is all about showing up for fans with the same energy they bring for the artists they love,” said Kevin Tolson, Head of Dove and SheaMoisture Deodorants at Unilever. “Whether we’re popping up at local record shops or keeping the crowd fresh through a full two-hour dance set, our goal is simple: eliminate body odor anxiety so music lovers can completely lose themselves in the moment.”

The Dove Whole Body Deo collection launched in late 2024, and features sprays, which are now alcohol-free as of 2026, and sticks, both designed to deliver all-day, all-over freshness. Dove Whole Body Deo is available nationwide at most mass, food, and drug retailers, MSRP: $12.99.